Home About IUP Magazines Journals Books Amicus Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
The Analyst Magazine:
 
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

The ultimate aim of any modern corporate is growth with profit maximization. Growth is the first and foremost characteristic of nature and its products which include modern societies with all their industrial, agricultural and service sectors and above all the research organizations to cater to the needs of primary, secondary and tertiary sectors. Governed by the laws of the universe and nature, societies, markets and above all human life are in the constant churn of development in the realm of creativity and innovativeness.

 
 
 

Yahoo! TV Yahoo! ropes in top-notch professionals and charts out various strategies to evolve as an entertainment-oriented portal by piggy backing on the success of its Web TV.

The once bitten, twice shy attitude does not hold good at least for Yahoo!, the venerable Internet giant. It came into existence in 1995 and in its short history of just 10 years has demonstrated that the harder it’s hit, the faster it can bounce back. And Yahoo! TV, the Internet portal’s new foray, aptly vindicates this. Yahoo! had earlier pulled the shutters down on its TV programming, Yahoo! Platinum and Finance Vision, owing to a weak online ad market and slower broadband penetration. But it has bounced back announcing the launch of Yahoo! TV. This time around Yahoo! has roped in several top-notch professionals like Terry Samel, the former co-chairman of Warner Bros.; and Lloyd Braun, the ex-chairman of ABC Television. While Samel has been given the reins of Yahoo! TV as its Chief Executive, Braun has been entrusted with overseeing Yahoo!’s entertainment group in Santa Monica, California and media properties including movies, music, gaming, sports, news and finance.

Back in 2002, as part of its expansion game plan Yahoo! acquired a broadband firm and started providing a two-hour live program devoted to the technology industry and stocks on the Internet. At that time, Yahoo! was already one of the most popular Web portals in the world with its e-mail services, search engines and other facilities being widely used by people all over the world. Given that, the acquisition seemed to be a risky move, especially because several dotcoms had ventured into that area and miserably failed. However, that did not stop Yahoo! from going ahead. It went on to acquire broadcast.com, an online audio and video service firm, for a sum of $5.7 bn in 1999. However, the acquisition failed to click as broadcast.com’s dated, low-grade films hardly drew any online viewers. And ultimately, Yahoo! had to retreat. However, this was not the only occasion when the Web portal had to make a hasty retreat. In fact, Yahoo!’s Finance Vision, an online business c h a n - nel, also failed to take off. It was withdrawn in 2002 after running for two years, owing to its failure due to a weak online ad market and slowerthan- expected broadband penetration.

 
 

Yahoo! TV: Broadcasting's New Name,Web TV,media properties,movies, music, gaming, sports, news, finance,strategies, entertainment,Internet,Television,broadband,technology,online,

``.

.

.

.