The ultimate aim of any modern corporate is growth with profit maximization. Growth is the first and foremost characteristic of nature and its products which include modern societies with all their industrial, agricultural and service sectors and above all the research organizations to cater to the needs of primary, secondary and tertiary sectors. Governed by the laws of the universe and nature, societies, markets and above all human life are in the constant churn of development in the realm of creativity and innovativeness.

Information Technology (IT) organizations today are facing a problem. Computing resources in these organizations are facing regular peak and slow utilization periods. The ratio of the cost involved in system administration to the actual resources used is increasing at a faster pace. It would have been much better if the expenses on computing resources in an IT organization or for that matter any organization were a function of their usage, thereby optimizing on the operating costs and the return on investments. Utility computing model is based on such a pay-for-use principle. This approach, which involves financial and change management aspects is slowly picking up in the market. IT organizations are gearing up for this technological and business advancement, though there are various issues like pricing and licensing which seem to be making its progress slow. In this article, we will understand what utility computing is and what it isn't, how it is different from outsourcing, what are its pros and cons, also market reaction to this emerging technology.

Utility computing, emerging technology , Information Technology,multi-tired networks, multiple vendors, diverse operating systems ,servers,system administration,quality , service,resource ,utilization issues,technological.