In
the highly competitive and globalized market, business organizations are leaving
no stone unturned to come out with flying colors, by creating greater awareness
and long-run acceptability of their products brands. Creation of awareness mainly
depends on persuasive communication with the buyers and potential customers, and
here comes the role of advertisement, which is an art of persuading others to
purchase what marketer has.
Advertisement
is one of the major tools that all business firms use for persuasive communication.
The effectiveness of advertising depends on the extent to which the advertising
message is received and accepted by the target audiences.
Advertising
may be in various forms like magazine advertisements, pamphlets or posters, billboards,
television commercials, Internet advertising, etc. It also involves all forms
of promotion and sponsorship. So, the different vehicles for advertising the product
can be categorized as print media, broadcast media, direct mail advertising media,
outdoor media and electronic media. Marketers
pay special attention to children, who are considered by many the most vulnerable
audiences because they enjoy advertisements to the maximum extent. With their
amazing brand recall capability, they remember the advertisements and the names
of the products. Marketers try to draw children's attention through various means
like TVs, magazines, etc. |