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Global CEO Magazine:
Airbus : Caught in a storm
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The steep fall in the number of orders for new planes and further delay in deliveries of the A380 followed by the controversy at its Franco-German parent firm European Aeronautic Defence and Space Company (EADS) have sent the Airbus company into a tailspin. Will it take off against these troubles?

 
 
 

Europe's largest aircraft maker, Airbus is a conglomerate of companies from France, Germany, Spain and Britain. It marked a record year in 2005 by continuing its industry leadership in terms of market share, deliveries order intake and profitability. The company delivered 378 airliners with total turnover of around 22.3 bn, an increase of 12% higher than the previous year. By the end of the year, its total deliveries put at 4,130. In 1995, Airbus had just 19% market share for big passenger jets, compared with its arch-rival Chicago-based Boeing. However, during late 1990s, Boeing staggered badly, and Airbus took off with models like A330 against Boeing 767. By 2005, its market share had risen sharply to 52% against Boeing 48%.

In an attempt to build the world's largest passenger jet, Airbus started its 555-seat A380 super-jumbo and the world's largest passenger jet and obtained orders from top airline carriers and supposed to enter service next year. However, the company has been caught in a storm since it revealed in June 2006 that it had run into manufacturing problems with its A380 jet, which would delay delivery. The final assembly-line of A380 in Toulouse ground to a halt and engineers jumbled to fix wiring problems and already incurred costs of around $2 billion. Overall, it's an awful time for Airbus and its ambitious new project. Against this, the value of shares in EADS fell by 26% on June 14, 2005, nosed down 5.5 bn of total the value of the firm. "The delivering delay of A380 is damaging, both to the credibility of EADS management, and also to Airbus's reputation for program management," says Sash Tusa, Analyst, Goldman Sachs.

 
 
 

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