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Global CEO Magazine:
Harnessing ICTs to enhance livelihood security
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The impact of Information and Communication Technologies (ICTs) is today visible in almost every sphere of human activity. ICTs can help strengthen backward and forward linkages in farm and non-farm based livelihood activities of the poor in rural areas. This article looks at two casesthe `e-choupals set up by ITC Ltd. and EID Parrys `indiagriline.com where ICTs have been instrumental in increasing access to markets for farmers, fetching them higher prices, and helping them procure quality inputs, all leading to an increase in their incomes, and a fortification of their livelihood.

 
 
 

The last decade of the 20th century saw the explosion of Information and Communication Technologies (ICTs) across the globe. Never before in human history had technology advanced as rapidly, and had as far-reaching an impact on the economy and society as it did during this period. The Internet, the symbol of this technological revolution, had reached over 50 million people in a span of four years since its launch, while the radio took close to four decades, and the television over a decade to reach the same number.

The impact of ICTs is today visible in almost every sphere of human engagement. Be it education, business, governance, medical treatment, or entertainment, one can see the sweep of ICTs everywhere. From the simple word processing in the office to the complex modeling in a science establishment, it would be hard to imagine such work not being done on a computer today. Millions use the information superhighway, the `Internet', everyday to mail, to talk or to simply surf the World Wide Web. The ubiquitous cellular phone is the preferred means of communication in many countries today with usage costs getting lower with every passing year. ICTs have brought down the barriers of time and distance that constrained the flow of information, and hampered communication. The personal computer, the Internet, the landline and the cellular phones that are at the heart of this information revolution have permeated into our lives to a degree where we feel hamstrung when any of these stop functioning for a brief while.

 
 
 

Global CEO Magazine, Information and Communication Technologies, ICTs, Technological Revolution, Information Poverty, Social Services, E-Governance, Poverty Alleviation, FMCG Products, Agricultural Trading System, E-Business, E-Choupal, Rural Markets.