Reliance Retailing Ltd., has tremendous opportunity to grow if it focuses on state-of-the art technology, competitive supply chain, quality products and creating international shopping environment. This article discusses the strategies of Reliance Retailing Ltd., and its opportunities to operate in India in the present scenario.

After a long-drawn settlement of the family feud, Reliance Industries is back to business. And it is now focusing on its business expansion and portfolio diversification. Mukesh Ambani, Chairman of Reliance Industries, has made a smart move in this regard by setting a target of Rs. 25,000 cr to invest in retail sector. A few months back, the Indian government opened the gateway, allowing foreign investors to invest up to 51% in single branded shop which is still opposed by different sections of the business community. The day is not far off when the international retail players like Wal-Mart will enter the retail sector and other small players will find it difficult to compete. In this situation, the question that arises is how Indian players like Reliance will compete with the foreign players.

Analysts opine that it may compete for the same as it has strong financial backups and has already recruited 2000 professionals and is expected to recruit another 8000 people very shortly. Over the next few years, the number of employees is expected to increase to five lakhs who will be trained in different product, technologies, customer service and behavioral traits.

Global CEO Magazine, Reliance in Retailing, International Shopping Environment, Reliance Industries, Business Communities, Retail Sector, Fast Moving Consumer Goods, FMCG, Foreign Direct Investments, FDIs, Organized Sectors, Emerging Sectors, Grocery Shops.