The Namesake an Indian crossover film by the well-known international director of Indian origin Mira Nair was released globally in March 2007. The film is an eloquent portrayal of the emotional and cultural upheaval revolving an immigrant Indian family in the US. A large cross-section of the global audience was thus able to identify themselves with the characters in the film. Apart from the film's storyline based on the well-publicized book of a highly regarded international author Jhumpa Lahiri the presence of a talented star cast able direction innovative distribution strategy for the film along with the `buzz' factor were some of the key reasons behind the film's success both at the Indian as well as at the international box-office. This case study analyzes the key factors that contributed to the runaway success of this international blockbuster.

It's a saga of the immigrant experience that captures the snap crackle and pop of American life along with the pounding pulse emotional reticence volcanic colors and cherished rituals of Indian culture. "An intimate family saga that spans continents and generations and yet stays close to the heart The Namesake has set a benchmark for Indian crossover films at the box office. The first Indian crossover film to be co-produced by an Indian company The Namesake has achieved the milestone of logging in one of the highest per print average collections for an Indian crossover film."

"An intimate family saga that spans continents and generations and yet stays close to the heart The Namesake has set a benchmark for Indian crossover films at the box office. The first Indian crossover film to be co-produced by an Indian company The Namesake has achieved the milestone of logging in one of the highest per print average collections for an Indian crossover film." The Namesake released internationally in March 2007 was found to seek significant global acclaim as an Indian crossover film. The film's universal and human quality made it much more than the story of an Indian (Bengali to be precise) family's immigrant experience and that is where the film sets its self apart from other critically and commercially acclaimed films like Water Monsoon Wedding Bend It Like Beckham and The Guru in terms of per print average collections.

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