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The consumer is not a moron, she is your wife.A man's face is his autobiography. A woman's face is her
work of fiction.Writers and poets have, since ages, been considered almost
as good as anthropologists in their observation of human
behavior; but to understand a woman has always been an insurmountable
task for them. In contemporary times, an advertiser has
been added to the list of these observers and his fate is
no different! For a communication specialist (marketing
communicator), it has never been easy to completely understand
these customers.
India's booming economy is on an upward surge; the markets
for various products are growing and evolving, catering
to the different needs of the customer. In the humongous
crowd of Indians, the most difficult to please is the `Modern
Metro Woman' as she is not like crying `Tulsi' or the ever
so idealistic `Parvati' or the unrealistic `Bani' lead characters
from Balaji Television serials. She is the life and soul
of modern India, the strong influence behind young India.
She is a homemaker, a successful working woman, a mother,
a wife, a daughter and much more; she is a multitasker and
a multiple-role player.
Everybody expects her to perform in all her roles and consequently, there is a lot of pressure on her, though she manages it with poise and grace. To please her, therefore, is not easy! This woman also has shades of grey, is practical, loving, expressive and sometimes, even unreasonable and demanding. |
