Every form of media has been giving importance to bring
out the progressive and modern face of today's women worldwide.
Globalization has enabled them to progress well in their
efforts and excel in many fields which were hitherto perceived
as male domains. Corporates world over are paying adequate
attention to hiring competent women since a diverse employee
base can have significant bottom line impact. They seem
to be leaving no stone unturned to woo them to strengthen
their workforce.
By and large, women scored higher ratings than their male
counterparts in a variety of measures. The findings of hundreds
of routine performance evaluations by researchers across
the world show that women are more patient with work, are
more collaborative, stick to their job and have better people
skills. Senthil Kumar, HR Director of Cairn India, an oil
exploration and production firm, says, "Women bring
in their own perspectives and also a diverse set of views
to flow onto the table. We are giving a lot of preference
to women and giving them equal opportunities in all the
programs." Given a choice to choose between equally
qualified male and female candidates for a top-level job,
some corporates may rather hire a woman as they believe
that women executives are equally effective as their male
counterparts. Although women did occupy top management slots
in various organizations ranging from high-tech to manufacturing
to consumer services, they are continued to be under represented
at the level below to that of men. Without a doubt, there
is enormous benefit to the economy if women have the opportunity
to maximize the use of their skills in developing their
businesses.
Due to the importance for cultural values in the country,
India Inc. is getting more women-friendly. Moreover, it
could be a way where talent-hungry recruiters are scrambling
to tackle the imminent talent crunch. But India Inc. seems
to be trying hard to get more women on board. Some headhunters
are getting higher commissions for recruiting women and
some organizations are paying an additional bonus of almost
25% to the existing employees for referring a female employee.
Companies are also offering certain women-centric incentives
to encourage women recruits and as a part of their retention
plan. In addition, companies are undertaking gender audits
to assess women from entry to board level jobs. Genpact
has initiated a program called Parichay that welcomes women
out-of-station recruits get settled in a new city.
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