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Marketing MasterMind Magazine :
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The Indian pharmaceutical industry is the second-fastest growing industry in the country after IT. It currently ranks high among India's technology-based industries with a wide-ranging capability in the composite field of drug development and manufacturing. It is a highly organized sector and is estimated to be worth $7.8 bn, growing at about 8-9% annually. It ranks very high in terms of technology, quality and in the range of medicines manufactured. From simple drugs to sophisticated antibiotics and composite cardiac compounds, almost each and every type of medicine is now produced indigenously. This paper studies the Indian pharmaceutical industry and predicts a very robust growth based on its inherent strengths. The author can be reached at neogishrishti@gmail.com

 
 
 

The growth of the pharmaceutical industry in India is quite phenomenal. From small beginnings during the first post-independence decade, the industry has come a long way and become very robust today. This industry is able to weather the impact of the three F's - Finance (inflation in the economy), Fuel price escalation and Food shortage on the global scale. The share prices of the pharmaceutical sector reflect robustness, as the prices are hardly hit despite the rapid fall of the Sensex. The pharmaceutical industry produces valuable life-saving drugs along with numerous over-the-counter drugs such as Paracetamol. The following analysis brings out the reasons behind the success of this industry.

Till 1970, the growth of the Indian pharma industry was very slow. The Patent Act of 1972 and government investment in the pharma industry infused life into the domestic pharmaceutical sector. Product patents for pharmaceuticals, food and agro-chemicals were removed by the Act, allowing patents only for production processes. Automatic licensing was put in place and the statutory term was shortened to seven years on drug patents. This led to the era of reverse engineering, where new products were developed by a firm by changing their production processes.

During the last three decades, the private Indian pharmaceutical firms focused their efforts on reverse engineering-oriented research and development, and this activity was very much limited to applying known knowledge, or to making minor adjustments and modifications. In addition, a few public sector laboratories operated in pharmaceutical research and development under the Council of Scientific and Industrial Research (CSIR). Thus, the lag period between the launch of a new product in its maiden market abroad and in India was reduced in some cases to two years low, as a result of well-mastered production technologies.

 
 
 
 

Marketing Mastermind Magazine, Pharma Industry, Technology-Based Industries, Pharmaceutical Sectors, Indian Pharmaceutical Firms, Council of Scientific and Industrial Research, CSIR, Production Technologies, Reverse Engineering Process, Intellectual Property Rights, World Trade Organization, WTO, Domestic Markets, Managerial Skills, Market Shares, Indian pharmaceutical Markets, Information Technology.