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The IUP Journal of Behavioral Finance :
Measurement of Conformity to Behavior Finance Concepts and Association with Individual Personality
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Behavioral Finance is the study that links social and psychological concepts to investments. Studies have now shown that investment is not purely a rational decision but has roots in social sciences, such as sociology and psychology. Many paradoxes that have been unexplained by classical finance are now being deciphered using behavioral finance concepts. Since behavioral finance has social-psychological roots, the tendency to behave as predicted by it must have personality dimensions. This paper attempts to measure a tendency for behaving as per behavioral finance predictions and link it to personality. The authors have constructed a measurement instrument from Shefrin's examples of behavioral finance and have used the `Big Five' as the personality measurement instrument. The paper finds two dimensions of the tendency; each of them linked to experience and personality dimensions.

 
 
 

Bernoulli in the year 1738 published an example, the problem being presented to him by his cousin Nicolas Bernoulli which is popularly referred as `The St. Petersburg Paradox' (Tobragel, 2003). The paradox deals with a `Lottery game' representing a blend of concepts of probability and that of decision theory.

Knut (2001) has advocated that Bernoulli's theory in modern terms clearly implies steady relative risk abhorrence and that the value of anything must not be based on price but the utility it gains. Hence, in order to arrive at a `correct' investment strategy, a person has to perform optimization on a non-linear stochastic function, but this is hardly the way anyone invests. To this logic, purists may resort to the argument that this is the `correct' way to invest and those who do not do so are naïve, `unscientific' and `incorrect'.

However, the stock market game is unique in the sense that an investor's strategy bears results only when assumptions about other investor's strategy hold good. Thaler (1999) examined a simplified two-security market with two kinds of investors called rational (who use optimization techniques on stochastic non-linear functions) and quasi (who do not). He finds that the market will behave according to the rationals only when five conditions are met, such as:
(1) The ratio of quasi/rational (in terms of money invested) should not be high; (2) transaction cost of `short sell' should be negligible; (3) quasi-investor are not allowed to `short sell'; (4) at some point of time, true values of the securities are realized by all; and (5) the rationales have sufficient resources to wait till that period and be in the market.

 
 
 

Behavioral Finance Journal, Behavioral Finance, Bernoullis Theory, Stock Market Game, Local Firms, Mental Accounting, Internet Sectors, CENTACS Websites, Social Environment, Decision Making Process, Regression Analysis, Managerial Implications, Stock Investments, Financial Puzzles.