Twitter is the most happening social media tool we have today. Undoubtedly, it has radically changed the way we communicate with each other. The surge in the popularity of Twitter and exponential increase in the number of users support this fact. World over, corporate houses are latching on to Twitter for variety of reasons but one area where it is gaining currency and making its presence strongly felt is - recruitment. It may be stretching its credulity bit far, but yes Twitter as a recruitment tool is being touted as the next big thing in the human resource landscape witnessing many fads and trends in recent times. Is Twitter just another fad? This article provides the clue.

Your Job is Just a Tweet Away, screams a message on Twitter. The headline is catchy and fashionably cool. Before you begin to wonder if this is a new fad or a next big whoop-de-doo, consider this. Twitter, another social media site, has taken the business world by storm. Today, it has become a ubiquitous phenomenon. Every news channel, blogs, talk shows and newspapers are covering it extensively. Celebrities like Shah Rukh Khan and Amitabh Bachchan are in news for their tweets. Talk show diva, Oprah Winfrey and leading Hollywood actor, Stephen Fry, are some of the famous personalities who have joined the `twitter' bandwagon. Once slammed as a clunkingly faddish social media experiment, today Twitter makes a grand comeback. Carping critics quailed at the sheer thought of Twitter by dubbing it as a site devoid of any utility value. Today, twitter has morphed into a very flexible thingammy in the remit of social media. Companies are using Twitter for practically everything under the sun, like for e-commerce, selling products or services, spreading legislative awareness, building employer brand and forging relationships with customers as well as to forge connections with niche communities. Twitter boasts of heavy traffic and high user levels. If Twitter is able to generate zillions of messages that can be put to wondrous use, why can't it be used for hiring the soundest and scantiest asset of the organization —its employees. This has made headhunters, recruiters and job seekers to sit down and take notice of Twitter's compelling utility. In the current competitive era, talent is at premium. Companies are resorting to all methods to get the talent they are looking for. Companies may take recourse to its proven, time-tested strategy of widely publicizing its talent requirements in well-established and known media. Call it a paradox or esoteric stuff, we have far too many people seeking jobs out there than the number of job itself. As a result, companies lap up top-notch talent at the first available instance. Admittedly, though there are few job openings in the market today, the key lies in how extensively companies can advertise their openings so that it can ensnare crème de la crème into its stable. With its eye-popping and ever-increasing user levels, Twitter has become a crucial captive source for recruiters to tap into talent. With Twitter growing at a frenetic pace, employers are twittering their way to attract talent as it has become a fantastic tool to reach out, network, and connect with zillions of people out there who want to hear it from the horse's mouth. Thus, Twitter is the new glamorous baby. Moveover, Orkut, YouTube and MyFace, Twitter is here to stay.

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