Gone are the days when 
                    people used to send an e-
                    mail and wait for a reply, nowadays they can interact 
                    online as well as see each other online. People can write their own 
                    views on blogs and can read and comment on other's views too. 
                    The data transfer is also very fast, including sharing of videos 
                    and photos, etc. Web 2.0 is all about the new age of interactive 
                    websites. This is the era of Social Networking Sites (SNS) on which 
                    people chitchat, share photos and videos too. This is creating an impact 
                    on the organization as most of the employees are 
                    surfing on SNS during their working hours. This article presents the meaning 
                    of Web 2.0, its tools and impact on Human Resource Management. 
                    It will provide the measures HR managers should take for 
                    effective utilization of Web 2.0.  
                    Web 1.0 is retronym for the state of World Wide Web 
                    (WWW) wherein web pages were not interactive, but static and 
                    non-interactive. It was just sending an e-mail and replying. The 
                    evolution happened post 2003the Era of Web 2.0.  
                    The transition of Web 1.0 to Web 2.0 is experienced due to rapid 
                    speed of the information technology. Web 2.0 is the interactive version of 
                    web-based communities and social networking websites like 
                    Facebook, Orkut, LinkedIn, etc. It also included video sharing, wikis, 
                    blogs, mashups, etc. The second generation of web is 
                    commonly referred as Web 2.0. The term `Web 2.0' is commonly associated with web 
                    applications that facilitate interactive information 
                    sharing, interoperability, user-centered 
                    design, and collaboration on the World Wide 
                    Web.   |