Kee-hung et al. (2005) have defined quality in the supply chain as conformance
to mutually agreed-upon requirements among the partner firms with the aim of
improving the performance of the transactions taking place in the chain. Nair (2006) reported
that with an increasingly supply chain-oriented business environment, improvements
targeted at the supplier's end such as supplier quality management is essential for
improved operational performance. To improve the overall performance, many firms are focusing
on their core competencies and outsourcing non-core activities that were
previously performed in house (Krause, 1999). Outsourcing is further expected to improve
core competency. Park et al. (2001) reported that trends such as increased outsourcing,
supply base reduction and consolidation have increased the reliance of buyers on their
suppliers. For many companies, purchase accounts for 50-60% of sales amount and are the
sources of half of the quality problems (Juran and Gryna, 1996; and Besterfield et al., 2001). Krause (1999) and Suhong and Binshan (2006) agreed that in the respective markets, ability
of buying firms to provide high levels of customer service depends on supplier
performance and/or capability. Tan et al. (1998) further concluded that in shedding
non-core-competency activities, firms have developed the need for effectively managing
supplier performance capabilities for outsourced products and services. Kaynak and Hartley
(2007) suggested that managers should extend their vision beyond their own firms into the
supply chain to manage quality. Consequently, understanding a supplier's capabilities
and performance potential can be critical to the success of the buying firm
(Park et al., 2001). Thus, use of data and reporting is necessary for measuring and improving
supplier's performance (Krause, 1997). Hence, managers are looking beyond their organizations
into the supply chain to manage quality, and vendor rating is a tool used in this regard
for `specifying', `communicating', and `dynamic monitoring of the fulfillment' of
customer's expectations. When suppliers know what is expected of them and how they are
evaluated, they can focus on developing a strategy for improvement (Vera, 1992).
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