• The paper should be typed in MS Word.

• Title of the paper should be followed by name, e-mail and affiliation of author(s).

• The paper should be accompanied with a declaration to the effect that the paper is the original work of the author(s) and that the paper has not been submitted for publication anywhere else.

• In case of papers presented/submitted in a conference/seminar, details must be clearly mentioned, and the author should specify with whom the copyright rests.

• Use a single column layout with both left and right margins justified.

• Font: Main Body – 12 pt.; Style: Times, or the closest comparable font available.

• Tables and Figures

To the extent possible, tables and figures should appear in the document near/after where they are referenced in the text. Avoid the use of overly small type in tables. In no case should tables or figures be in a separate document or file.

• An abstract of not more than 200 words is required.

• The paper should start with an introduction and should end with a conclusion summarizing the findings of the paper.

• References

It is the author’s obligation to provide complete references with the necessary information. References should appear in the text as: “Andrews et al. (1991) reported that ...” and the list of all the references must be placed at the end of the manuscript in the following style:

– Andrews J Craig, Durvasula Srinivas and Lysonski Steven (1991), “Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners”, Journal of Advertising, Vol. 20, No. 2, pp. 15-28.

– Bauer Raymond A and Greyser Stephen A (1968), Advertising in America: The Consumer View, Harvard University Press, Boston.

• Papers are processed through a blind referral system by experts in the subject areas. To ensure anonymity, the writer’s name, designation and other details should appear only on the first page along with the title of the paper and should not be repeated anywhere else.

• All manuscripts should be in electronic form and sent to:

The Editor
The IUP Journal of Marketing Management
IUP Publications
(A Division of ICFAI)
# 52, Nagarjuna Hills
Panjagutta, Hyderabad 500082
Andhra Pradesh, India
Tel: +91(40)23430448
E-mail: info@iupindia.in; ijmarkmgmt@iupindia.in
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