Home About IUP Magazines Journals Books Amicus Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
Global CEO Magazine
Corporate social responsibility at Cisco Systems
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

Cisco Systems continues to dominate the market for equipment used to link networks and power the Internet. The company's bread and butter products are routers and switches. Cisco pursues a strong "triple bottom line," which it describes as profits, people and presence. Profits are one traditional and valuable metric, which helps measure the financial performance. People are equally important. Strong, mutually beneficial relationships with partners, customers, shareholders and the people who work for, with and near it are crucial for Cisco's business. The third bottom linepresence, measures its standing in respect for and contribution to global and local communities.

Cisco Systems continues to dominate the market for equipment used to link networks and power the Internet. The company's bread and butter products are routers and switches. Cisco's switch line includes equipment based on Ethernet, Gigabit Ethernet, Token Ring, and ATM technologies. Other products include remote access servers, IP telephony equipment used to transmit data and voice communications over the same network, optical networking components, and network service and security systems. It sells its products primarily to large enterprises and telecommunications service providers. It also has products designed for small businesses and consumers. In 2004, Cisco recorded a revenue of $22 bn and a net income of $4 bn.

 
 
 

Corporate social responsibility at Cisco Systems, networks and power, triple bottom line, routers and switches. optical networking, Cisco's business. telephony equipment, security systems. Gigabit Ethernet, Token Ring, ATM technologies.