E-Marketing presents opportunities to market goods and services to more number of customers. It has long been established and proven by many business organizations. While examples of e-marketing success are there, the cases of e-marketing failures also proliferate. The article looks at the areas which need to be on an e-marketer's mind in order to be successful.

Achieving marketing objectives through use of electronic communications technology" is the simplest way of explaining e-marketing. Having grown in importance and complexity, more inclusive elucidations have come into being. Application of Digital technologies (such as internet, e-mail, e-books, database, mobile, wireless, digital TV) which form online channels to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through improving customer knowledge and through delivering integrated targeted communications/online services to match their individual needs."

Electronic buying and selling which was started by telegraph in the 19^th century, has come to be a dominating marketing force. This has been possible because of the advent and wide spread mass acceptance of the media vehicles such as telephone, radio, TV and cable. Combinations of these four electronic methods in conjunction with microcomputer explosion have been continuously creating many new forms and practices of electronic media.

E-Business Magazine, E-Marketing, Business Organizations, Digital Technologies, Fusion Marketing, Electronic Media, Traditional Marketing, Online Value Proposition, Internet Marketing, Customer Value Analysis, CVA, Customer Relationship Management, CRM, Information Technologies, Critical Marketing Management.