The concerns of social responsibility of business firms have passed through several stages of development. At first, it was merely a philanthropic act, and later became Corporate Social Responsibility (CSR), and is now gradually moving towards Corporate Citizenship. Though all the concerns of social responsibility are projected as a social welfare initiative, they also carry a profit motive which may not yield results in the short-term, but would definitely do so in the long run. Today, the social responsibility initiatives of organizations are showcased through various awards and publicity. One important question that always attracts the attention of the public is, whether or not the motive behind such concerns is indeed sacrosanct. Exploring this dimension might seem to be quite sarcastic to many, but one point that can be agreed upon is that, there is some driving force behind the CSR initiatives, of which, profit may be one. By adhering to the positive aspects only, it can be clearly understood that, showing CSR is one of the best methods of gaining the Mindshare of the customer, although it comes at a price. Hence, if organizations show their concern for the society in turn to the customer, they will definitely be able to gain the Mindshare for the brands promoted by the company at the micro level, and a better image for the whole company at the macro level.

Corporate Social Responsibility (CSR) is generally understood as a moral obligation that is supposed to be shown by organizations towards the society in lieu of profits generated through customers who are a part of the same society. Companies also have to show concern for CSR to prove the value proposition of the brand to the current as well as prospective customers. Today, customers are of the view that if it is a well-known company, it undertakes certain activities not merely for the motive of profit but also for a social cause.

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