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Insurance Chronicle Magazine:
Indian Insurance - Market Scenario
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The four years that we have had of a liberalized insurance domain, present contrasting pictures of growth and consolidation on the one hand, and insufficient understanding and lopsided priorities on the other. Unless the players realign themselves positively, the real purpose for which the industry has been opened up would be hard to realize. While the performance in some areas has been exceptionally good, others need to be addressed by all the players to ensure an overall growth.

The Indian insurance industry is going full steam now, in its new, rejuvenated form. There are several players in each of the classes competing with each other to grab the best share and create a niche for themselves. While the going has been good on the whole, there are some areas that need immediate attention of the forces involved. In a competitive regime, some of these trends are, perhaps, inevitable . Care should be taken, however, that these tendencies do not go out of reach. The best thing that has happened is the overall freshness that is perceptible as regards the insurance business as also the other things attached to it, like the distribution channels; new styles of service delivery; the genesis of new products on the horizon; and above all, a whole new set of opportunities for employment in the insurance sector.

The market share of the public sector giants has been progressively showing a declining trend and is likely to get stabilized at a certain level, sooner or later. This, however, cannot be taken as an erosion of their business levels or a drop in their market share. In a competitive regime, this is what one would expect and if the benefits of the competition are to reach the customer, no single player should hold sway on the entire industry. As long as the overall size of the cake is being enlarged, it can be construed as positive growth. Presently, we are placed at a double digit percentage growth, year on year, and it has never been so good for the Indian insurance industry. Besides, we can boast of the largest percentage growth in the global insurance market, may be with the exception of China. This itself speaks volumes of how the industry is shaping in the country. Thus, one could say, a perfect launching pad has been created for the insurance industry from where to take off to global standards.

 

 
 

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