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Marketing Mastermind Magazine:
Growth Prospects for the Automation Industry in India : An Exploration
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This article provides an overview of the Indian automation industry and tries to estimate the market size based on available information and leads. It also identifies the potential market segments for this business and quantifies probable market shares.

 
 
 

Over the past two decades, India's service sector has gained reputation in the world market for its high quality and low cost. But the same cannot be said about its manufacturing sector. Indian manufacturing, barring a few items, hardly has any significant global presence. However, in recent years, with the ease in foreign investment norms, a number of foreign companies have set up businesses in India. The global as well as domestic markets required meeting customer expectations, for which the traditional approach followed by domestic companies proved inadequate. The high quality and quantity of the products made by international companies helped to transform the Indian market.

During this period, the concept of using industrial automation techniques started creeping into the plant designs. As a result, the automation industry in India began taking shape and growing. The automation solutions brought about three major changes in the production plants. First, it made product quality better and consistent. Second, it increased the quantity produced by several times; and third, it made the plants safer places to work, minimizing the risk of accidents.

The genesis of automation began with the introduction of Distributed Control System (DCS) and Programmable Logic Controllers (PLC) during the late 1960s. Companies like Honeywell, Yokogawa, Rockwell Automation and others, invested heavily in research and development. These companies were competing against each other, and thus made proprietary products which were not mutually compatible. The non-compatibility of proprietary products limited the popularity of these products. This gave way to open source and inter compliant products. This not only brought the prices down, but also increased the pace of development.

 
 
 

Marketing Mastermind Magazine, Automation Industry, Manufacturing Sectors, Domestic Companies, Foreign Investment Norms, Domestic Markets, Industrial Automation Techniques, Distributed Control System, Programmable Logic Controllers, Production Plants, International Companies, Pharmaceuticals Sectors, Industrial Sectors.