In an information-based world, companies that eliminate "information float"the costly lag between the time data is created and when it gets used, have an advantage. Accelerating the collection and use of decision-making related data is increasingly a critical service and profitability requirement for companies that compete in diverse information-intensive industries, such as financial services, telecommunications, retail and healthcare.
A
company operating in real-time is a Zero Latency Enterprise
(ZLE). The Gartner group coined the term `Zero Latency
Enterprise' stating "in a real-time, in a zero
latency enterprise, information is delivered to the
right place at the right time for maximum business
value." ZLE has the power to gather and process
information continuously, in real-time, without delay.
It results in organizational efficiency and responsiveness.
In
today's competitive business world, no doubt the speed
succeeds. Companies that react more quickly to a rapidly
changing business environment can capitalize on new
opportunities; respond more quickly to their customers,
close deals faster and, eventually, earn more.
As
the Internet raises customer expectations and drives
competition, companies are discovering that pretty
fast is not fast enough. Today's successful businesses
must operate in real-time. Companies are being pressurized
to generate ideas and make decisions faster, and manage
logistics and order fulfillment more efficiently.
To do so, they have to move beyond the standard means
of communication. Gone are the days when companies
could rely on batch processing, electronic data interchange,
and e-mail or even telephone. |
