In working organizations, there
is a legal and moral pressure to
evaluate employees in an objective, consistent and fair way
(Bacal, 2000; Greenberg, 1986). In order to fulfill this,
and to eliminate subjectivity in appraisal,
specialists came up with the concept of 360-degree appraisal. 360-degree
feedback has revolutionalized performance management.
360-degree methods are not new to organizations. Though the technique
became popular after 1940 in Western countries, there is still
disagreement regarding the genesis of the technique. It has
historical roots in the military context. In 1950s and 1960s, it has been
extensively used within military service academy in
the US. Organizations like Bank of America and
Bell Labs started using it in 1960s. General Electric uses it and also
provides all support needed by employees by conducting seminars
and solving the individual issues online.
People will tell us what we would like to hear, not what they really
feel. In an organization, the higher people move up the ladder, they
become lonelier. The communication with others reduces; despite
committing mistakes, subordinates hesitate to give feedback for fear of
offending the boss. In most traditional methods of appraisal, the
communication is one-way, from the boss to subordinate. Many methods
are mechanicalonly numbers are considered for appraising
employees, with no weightage to human factors. The results of all
these methods are not encouraging, employees hesitate to listen to
their feedback, and at the same time, many managers also try to be
good and avoid giving negative feedback. This affects organizational
performance in the long run, as not many think of individual and
organizational development. |