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Insurance Chronicle Magazine:
Bharti AXA : Life Insurance Company
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Bharti AXA Life Insurance Company Ltd., is a joint venture between Bharti Enterprises, one of India's leading business houses with interests in telecom, agribusiness and retail and AXA, world leader in financial protection and wealth management. It is the 16th player in the life insurance segment and is the second telecom company after Reliance to foray into the insurance business.

 
 
 

Bharti AXA life insurance was established on August 2006. The joint venture company has a 74% stake from Bharti and 26% stake of AXA Asia-Pacific Holdings Ltd (APH). The company's business philosophy is to build around the promise of making people's "Life Confident".Bharti Enterprises as stated above is one of India's leading business groups with interests in telecom, agribusiness and retail.

It has focused its strategy on telecom while straddling diverse fields of business.From the creation of `Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its `Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. Bharti Airtel Limited is today acknowledged as one of India's premium companies, and its flagship brand `Airtel', has over 50 million customers across India.

A joint venture with TeleTech Inc., USA marked Bharti's successful foray into the customer management services business. Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh agri products exclusively to markets in the Europe and the US. Bharti Enterprises has entered into a retail business under a company called Bharti Retail Pvt. Ltd. It also has a joint venture with Wal-Mart Private Ltd., for wholesale cash-and-carry and back-end supply chain management operations in India.

 
 
 

Insurance Chronicle Magazine, Bharti AXA Life Insurance Company Ltd., Joint Venture, JV, Bharti Enterprises, Global Telecommunications Sector, Supply Chain Management, Indian Premium Companies, Wealth Management, Marketing Strategies, Insurence Policies.