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MBA Review Magazine:
What Kind of a Leader Will You Be?
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It has now been sometime that the artificial BRIC denomination has been around. A prominent Brazilian business leader was sharing privately, "This BRIC neologism is a pure marketing invention: Brazil, Russia, India and China have nothing in common in their offerings or in their challenge to transform their promise of growth into reality." It made sense to me. However, in its December 24, edition, the serious Swiss, Le Temps, daily was again jumping onto the bandwagon and promising growth in the next decade for the BRIC countries. May it be that way!

I consider Umair Haque a genius of our time. LBS M.B.A., Director of the Havas Media Lab, he publishes a rich blog in the Harvard Business Review (http: blogs.harvardbusiness.org/haque/) which I encourage you all to follow. We will get back to him when exploring the topic of "Open Source Economy".

Two recent and apparently unrelated posts of Umair struck a chord with me, particularly with regard to you all, as young, Indian and soon, hopefully global leaders.

The first article, (What's your strategy for the next decade?), courageously goes against all those whose opinions, "fly in support of an announced victory", when they claim that China will be the next economical power. Not at all claims Umair! By blindly seeking to copy an outdated growth model (Cheap mass production at all cost), China failed to set itself up for taking the leadership of new, sustainable growth which is up for grab in our world. This summary being unfair for Umair's bright paper I encourage you to read by yourself but I find in it a solid warning, challenge and encouragement for you readers. What kind of a growth do we want for India? Will we blindly copy a model which is showing its "shortsightedness", or will we learn from others' mistake and play smarter?

 
 
 

MBA Review Magazine, Pure Marketing, Cheap Mass Production, Open Source Economy, Marketing Inventions, Economical Power, BRIC Countries, BRIC Denomination.