A career in sales is one of the most exciting careers. The salesperson of any cadre has got to acquire knowledge in different subjects like science, arts and psychology. But the career of a salesperson has many risk factors too. The effectiveness of a salesperson is immediately judged by the volumes of sales achieved. This increases the risk factor in job stability.
Besides this, the long-term relation that binds an organization towards salespersons or employees' devotion to work for one organization is also fast changing. The situation is going to gain momentum in the future. The contractual bindings between organizations and employees will change the present working styles in a sales career. The risk factors for sales personnel will increase at all levels across industries. The career building process will also change according to the changes in the management styles in various organizations. To minimize the risk factors a salesperson should know how to brand oneself.
Self-branding is one of the methods by means of which a sales personnel can minimize any type of risk. Apart from doing his job, the salesperson will have to pay acute attention on his self-branding. Self-branding has always been important to build one's career in sales. Moreover, it is utmost necessary for every salesperson to create a specific image in the placement market.The initial period has two facets in a salesperson's career. He has to acquire all the knowledge to the extend possible, and at the same time build a name for himself. The salesperson has to gain fame within and outside including his social circle. The level of fame achieved by a sales person within the organization, the organizations of co-existing brands and other associate organizations helps him in scaling heights. An ambitious sales person has to work seriously for two goals at the initial stage of sales career.
Magnetism is the second stage in a salesperson's career. At this stage, the sales person should focus on building strong relations with those in organizations who will help him to achieve his final goal in the career. The public relation oriented activities is one of the effective ways to create magnetism. The maturity of magnetism stage would project sales person as a leader to the influencers. This stage is crucial in the life of a salesperson. The pursuers start judging the salesperson from the specialization he gained in a particular and his personal characteristics related to sales. The acceptance as leader among the associates and influencers brings power for the sales person. He will be respected by everyone. The associates and other concerned persons would look up for advices from the powerful salesperson. The associates start loving, adoring, respecting and admiring the commands of such powerful sales person. |
