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COVER
STORY
Womens
Safety in BPOs: Some Thoughts
- - Radha Mohan Chebolu
The
recent incidents of crime against women employed in
the BPO sector have raised many questions about their
safety. The government, the NASSCOM and the industry
should come together to create workable mechanism to
ensure the safety of women employees.
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Apple
+ Intel = Innovative Growth?: Only Time Will Tell
- - Sridhar Vaithianathan and Nidhi Joshi
Apple
has joined hands with Intel and is focusing on delivering
innovative products to attract extra premium. According
to them, a combination of commitment and innovation
is the path to achieve growth, which is yet to be measured.
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Tapping
the BOP Segment: Opportunities Galore
- - Sadhu Ramakrishna and Pradip Sinha
Billions
of consumers reside at the bottom of the economic pyramid
across the world. Marketers need to tap this lucrative
market with the right mix of products and prices in
order to get the much needed competitive advantage in
this fiercely competitive business environment.
©
2006 IUP . All Rights Reserved
MANAGERIAL
EFFECTIVENESS
Caution
at the Workplace: Lessons in Interpersonal Relationships
- - Sharad Kamra
Often,
our reactions to interpersonal relationships in certain
situations are hasty and immature. There are certain
Dos and Donts that can help us establish harmonious
interpersonal relationships.
©
2006 IUP . All Rights Reserved
MANAGERIAL
EFFECTIVENESS
Using
Humor in Presentations: How to be Effective
- - VV Ravi Kumar
Humor
is a powerful tool to enhance the quality of any presentation.
But, it should be appropriate and relevant to the situation,
or else it could even mar the presentation totally.
©
2006 IUP . All Rights Reserved
MANAGERIAL
EFFECTIVENESS
Changing
Corporate Lifestyles: Managing the Self
- - Vineet Tandon
The
changing corporate lifestyles is playing havoc with
the health of todays executives. While changing the
corporate lifestyles may not be possible, it is always
possible to plan the day well in advance, workout, socialize
and be creative.
©
2006 IUP . All Rights Reserved
MARKETING
Permissible
Bluffs in Advertisements: Buyers Beware!
- - Harish B
Many
advertisements suppress information about the offer
and thus deceive customers to buy the offer.
©
2006 IUP . All Rights Reserved
MARKETING
CRM
Initiatives by Airlines in India: Being Customer Focused
- - K Suresh
The
Aviation horizon in India is becoming increasingly competitive.
Airlines need to stay more customer focused and employ
effective CRM regardless of whether they are PSUs, full-service
providers, Low-Cost Carriers (LCCs) or innovators.
©
2006 IUP . All Rights Reserved
MARKETING
Food
Marketing in India: Role of Cooperatives
- - Nasina Jigeesh
Cooperatives
should be properly motivated, directed, and supported
in order to produce and supply food products, satisfy
the consumers with good quality and reasonable pricing,
and boost up the cooperative movement globally.
©
2006 IUP . All Rights Reserved
MARKETING
Pharma
Marketing: Emerging Dynamics
- - S Jaya Krishna
In
the light of cost-containment pressures, limited new
products pipeline, and increased awareness among patients,
pharma companies are currently confronting the need
to adopt innovative marketing practices.
©
2006 IUP . All Rights Reserved
MARKETING
Self-Branding
in Sales Career: How to Go About It
- - Bhishma Kukreti
The
career of a salesperson has many risks. Self-branding
is one of the methods through which he/she can minimize
any type of risk.
©
2006 IUP . All Rights Reserved
MARKETING
Immortal
Brands: The Brand Life Cycle
- - Satish Ailawadi, Pritee Saxena
A
brand becomes immortal because of its long-term association
with the consumers and its emotional appeal that is
conveyed to consumers.
©
2006 IUP . All Rights Reserved
IT
AND SYSTEMS
Smart
Companies May Not Focus Much on E-Commerce: C-Commerce
is the Next Big Hype!
- - Vijaya Kumar Gudep
The
emergence of new business software known as collaborative
commerce (C-Commerce), is changing the way business
partners work together.
©
2006 IUP . All Rights Reserved
INDUSTRY
NOTE
Indian
Cable TV Industry: Changing Dynamics
- - Sanjit Kumar Roy
The
Cable TV industry is passing through a transition phase
and is facing large-scale technological and policy changes.
©
2006 IUP . All Rights Reserved
INTERVIEW
WITH
Spirituality
at workplace has positive impact on the bottom line
of a company.
- - The interview was conducted by Pradip Sinha
Sri
Sri Ravi Shankar is a world renowned spiritual and humanitarian
leader, and the Founder of the "Art of Living" (worlds
largest volunteer NGO, active in over 140 countries),
which celebrated its Silver Jubilee in February 2006.
Sri Sri Ravi Shankars message of compassion, commitment
to society and a universal understanding of life has
resounded in the lives of millions worldwide.
©
2006 IUP . All Rights Reserved
CASE
STUDY
Wal-Marts
Strategies in China
- - Sanjib Dutta and Ruchi Chaturvedi
Country
by country, the world is discovering the great value
of shopping at Wal-Mart.1 - John Menzer, President,
International Division, Wal-Mart, in 2003. In Brazil,
Mexico and China we were picked as one of those countries'
"Most Admired" companies (for 2004).2 - Wal-Mart's Annual
Report, 2005. Despite the presence of many of the international
retailers and fears that Shanghai and Beijing are reaching
saturation, modern retail serves less than 20% of the
most populated country on earth. - Retailing in China,
IGD Report, 2005.
©
2006 IUP . All Rights Reserved
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