The convergence of several fundamental strands has resulted in the digital economy as an economy of knowledge which is in character, brawny virtual, molecular, network-based, convergent, innovative, participative and global. It tends towards gradually eliminating intermediaries in trade. The traditional value chain, whose scope of application is essentially industrial, has ceased to be meaningful, and has been replaced by business models structured around powerful "networks". Today, traditional rules have been replaced, increasing innovation has cut both the costs and time needed to produce and distribute a product and/or service, and innovations are imitated by rivals almost instantaneously. Some examples of electronic business models in the digital economy are models of an aggregating and integrating nature based on alliances, or simply open market-type models. Strategy maps help companies to better understand their knowledge management processes in order to create value and achieve a sustainable competitive advantage. The new dimension and typology of business, the failure of traditional indicators with the trend in the financial markets, and the re-organization of corporate structures require specialized tools. Every business model is an expression of a new dimensional logic, where information sharing, the use of communal structures, the speed of technological developments, the heightened use of resources, and its modular nature, demand for different strategies. This paper focuses on the balanced scorecard tool as an effective tool in achieving a sustainable value standard.

Innovation Cycle (IC) or Innovation Value Chain (IVC) claims for a deep analysis on knowledge identification, measurement and reporting. Radical changes have occurred in the last two decades of the 20th century. New business models have also emerged in which knowledge creation, capture, re(use) and diffusion establish the way ahead to value creation. Companies need to identify their drivers that contribute for a higher value level and intensity. Investment in knowledge management systems is probably the first step towards innovation philosophy and, consequently, for sustainable wealth creation.

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