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The IUP Journal of Management Research :
The Changing Face of Indian Retailing
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This article studies the recent trends and challenges that the Indian retailing industry may face once 100% FDI is allowed in this sector. The recent allowance of 51% FDI in single brand retail showrooms is praiseworthy, and similar initiatives will be welcomed by international players that target India as their business destination.

 
 
 

Even 50 years after independence, policymakers continue to be xenophobic. The fear of foreign imperialism has not receded and continues to be a barrier for the entry of foreign enterprises. India has opened almost the entire manufacturing sector including most sensitive defense equipment to FDI. The recent allow of 100% FDI in the real estate is possible because of N K Singh Panel Committee and such initiatives are needed in the retail sector. By one or other way, 100% FDI in real estate will bring up more cheers to retail industry, which are opening shops/hyper-markets/supermarkets in different smaller/big cities, as this movement will bring up the cost lower and increase in the marginal costs. However, the current FDI norms don't allow global retailers to step in, except for cash-and-carry formats, franchisee operations and special licenses, because it wanted to protect the economic sovereignty of the country. In order to protect the interest of small retailers, government has not allowed 100% FDI. There is also a lobby of small traders who are against 100% FDI investment in retail industry, whose livelihood is small family-run businesses, making the government averse to the idea of FDI in retailing sector. Can the opponents of FDI, be able to stall the move for more than two years? Despite all these efforts, it is praiseworthy that the Government of India has announced the FDI of 51% in single branded retail shops (as shown in Exihibit) but is it possible to allow 100% FDI in the retail sector in future? The question still remains unanswered in the present scenario.

In India, the retail sector is the second largest employer after agriculture. The retailing sector is highly fragmented and predominantly consists of small independent, owner-managed shops. There are about 12 million retail outlets in India. Organized retail in India (refer to Table 1) is estimated to be worth around Rs. 15,000 cr, merely (less than) 2% of total Rs. 11,00,000 cr retail sales. But there are indications that the organized retailing is gaining acceptance in India. Increasing urbanization, increasing number of working-women, changing lifestyle, higher purchasing power, increasing literacy level, increasing media penetration, increasing corporatization, increasing disposable income, and orientation towards western culture, have raised aspiration level of Indians. Moreover, the dearth of timing resulted in demand for large variety of product at one stop. Sudden downfall in the real estate businesses, pushed the investors to look at retail activity as an alternate option. Flourishing consumer financing activity has further propelled the consumer demand. These factors are giving new dimensions to the Indian retailing, which is highly unorganized.

 
 
 

Management Research Journal, Indian Retailing, Indian Retailing Industry, Manufacturing Sector, Educational Policies, Foreign Direct Investment, FDI, Real Estate Businesses, Planning Commission, IRDA, Insurance Regulatory Development and Authority, FMCG Companies, Supply Chain Management, SCM, Distribution Network, Emerging Markets.