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Perception
of Mobile Telephony among Youth: An Exploratory Study among
the Students of Manipal
-- R
C Natarajan
Cell
phone services in India have grown by leaps and bounds since
the turn of the century. Competition is fierce and companies
are adopting various practices to attract consumers and retain
them. A variety of schemes and offers have been launched by
cellular companies to lure the young consumers. This practice
employed by the companies arouses the interest of researchers
to understand the mind of the young people. This exploratory
study presents the evolution of mobile telephony in India,
and its perception by the students of Manipal. The economy
and performance are the crucial factors in understanding the
perception of the students of Manipal.
©
2006 IUP . All Rights Reserved.
Factors
Influencing the Adoption of Cell Phone Services in Rural Areas
-- Abhay Jain and B S Hundal
There
has been a phenomenal spurt in the growth of tele-density
in the country, with the evolution of new wireless technologies;
but the gap between the urban tele-density and rural tele-density
has been continuously increasing (TRAI, 2004). Various policy
initiatives have been taken to reduce this widening gap, which
in turn, will result in tremendous potential for growth in
rural areas. To make the adoption and diffusion growth possible,
companies are constantly facing certain challenges in confronting
the rural marketunderstanding rural consumers, taking products
and services to remote rural locations, and communicating
with the heterogeneous rural audience. While mobile phone
usage in rural areas is rather an unexamined genre in academic
literature, this explanatory study investigates the factors
influencing the rural consumers' buying behavior in the mobile
phone market. The data has been collected from the rural regions
of Punjab, India, during July to December 2005, which includes
1357 respondents who use mobile phones.
©
2006 IUP . All Rights Reserved.
Engineering
Education System: Application of System Approach and its Relevance
with TQM
-- V M Mohitkar,
D G Wakde and P B Nagarnaik
The
system approach is primarily based on the principle of wholeness.
An engineering education system consists of several interrelated
and interdependent components. All these components need to
be viewed aggregately. In this article, the engineering education
system is analyzed by using the system approach. This approach
includes components such as identification of stakeholders,
input, output, processes, resources and management. The relevance
of these components has been discussed with that of the philosophy
of Total Quality Management (TQM). From the analysis, it can
be concluded that system approach is a very important concept
in building an institution, which involves everyone in the
system towards continuous improvement and total stakeholder
satisfaction.
©
2006 IUP . All Rights Reserved.
The
Changing Face of Indian Retailing
--
Shishir Kumar
This
article studies the recent trends and challenges that the
Indian retailing industry may face once 100% FDI is allowed
in this sector. The recent allowance of 51% FDI in single
brand retail showrooms is praiseworthy, and similar initiatives
will be welcomed by international players that target India
as their business destination.
©
2006 IUP . All Rights Reserved.
Antecedents
to Market Orientation: A Study of Textile Companies in India
-- Navdeep Aggarwal and S K Singla
The
need to deliver superior value to consumers has assumed paramount
importance in the present day global business environment,
and more so because India has opened the textile industry
for multinationals. Consequently, the textile industry has
been exposed to global market forces after the phasing out
of the multi-fiber agreement. Narver and Slater (1990) have
emphasized that market orientation is the culture that creates
the necessary behavioral value among buyers thus leading to
a continuous superior performance for the business. Therefore,
companies that are more oriented towards the market are better
positioned. The subject of market orientation has been of
interest to both researchers and practitioners, for several
years: The major focus, however, is on studying what market
orientation is and its impact on the organization. Very little
effort has been made to study the factors that impede or promote
market orientation. Much of the research has been carried
out in developed countries, with data collected from a wide
variety of industries. Industry-specific studies and emerging
markets like India have largely remained ignored. Using a
modified version of the Market Orientation (MARKOR) scale
and a partial replication of the study of Jaworski and Kohli
(1993), the authors bridge the research gaps by investigating
the antecedents of market orientation with special reference
to the Indian textile industry.
©
2006 IUP . All Rights Reserved.
Marketing
of Financial Services by Commercial Banks in Kerala
-- V Raman Nair
Ever
since the commencement of banking sector reforms in the early
1990s, orientation of banks has become the `business of financial
services', with a much wider focus in relation to consumer
and market needs, and the consequent marketing strategies.
The challenges put forth by the changes in the environment
have to be effectively tackled to identify consumer needs
to provide valuable services through product innovation.
©2006 IUP . All Rights Reserved.
Research
Summary
Strong
Corporate Reputation Delivers Shareholder Value... But Who
Controls it?
The
article talks about the importance of `corporate reputation'
and the ways to enhance the shareholder's value by taking
care of the issues which are concerned more with shareholders.
The article addresses the Factiva Tool, "Reputation Intelligence",
which may help in narrowing down the existing gap in communication
between corporates and shareholders.
©
2005 Dow Jones Reuters Business LLC (trading as Factiva).
All Rights Reserved. IUP holds the
copyright for the summary. |
