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COVER
STORY
Busting
the Myths of Pharma RFID
- - Wynn Bailey, Chris Paddison
Words
like `counterfeiting and `out of stock are anathema to any
industry, but for pharmaceuticals, the implications are particularly
serious. Radio Frequency Identification (RFID) technology
has the potential to nearly eliminate such issues. The idea
of tagging and tracking the whereabouts of drugs has confused
many people. This article attempts to clarify a few myths
associated with RFIDs applications in healthcare industry.
© 2005 AT Kearney, Inc. (www.atkearney.com). Reprinted with
permission.
COVER
STORY
Improving
Clinical Trials by Implementing Information Technology
- - Mary Ann Beyster,,David H Hardison,,Gary M Lubin
The
clinical trial market is expanding rapidly in functionality,
integration, and ease of use leading to considerable improvements
in clinical development processes. The market offers robust
software for Electronic Data Capture (EDC) and data mining;
Internet-based portals for communication among clinical partners
and regulators; and industry accepted standards for data transmission
and submission. However, a lack of adoption of these technologies
has contributed to the increase in median time between critical
clinical trial milestones.
© 2005 SAIC and Merck Capital Ventures (www.saic.com). Reprinted
with permission. Originally published as "Improving Clinical
Trials by Implementing Information Technology (IT): Where
Will You be in Three Years?".
COVER
STORY
Decision
Support Systems in Healthcare Industry
- - Minita Sinha
The
healthcare industry generates massive amount of data. Information
Technology (IT) is, therefore, used extensively to capture
and transfer information. The article explains the role played
by decision support system which is `a computer-based system
that aids in the process of decision-making in order to ensure
correct diagnosis of any illness.
© 2006 IUP . All Rights Reserved
BUSINESS
INTELLIGENCE
Maximizing
Business Intelligence ROI
This article offers guidance on how to transform corporate
data into useful business information, readily available to
consumers within the organization. It provides insights into
maximizing the Return-on-Investment (ROI) and minimizing the
Total Cost of Ownership (TCO) through best practice implementation
of the BI solution.
© 2005 KnowledgeStorm, Inc., (www.knowledgestorm.com). Reprinted
with permission. Originally published as "Maximizing Business
Intelligence ROI _ BI for the Enterprise".
ARTIFICIAL
INTELLIGENCE
Automated
Customer Service Agents: An Overview
- - S Robinson
Automated
customer service agents, also known as service bots, are significantly
changing the way customers are offered services. Instead of
inviting the customers to their outlets, organizations are
sending the automated agents to the customers directly for
providing various services. With the help of automated agents,
customers can get product information, place orders, book
air tickets, and so on. These agents, powered by Artificial
Intelligence (AI) techniques, provide efficient services to
the customers. With advances in Natural Language Understanding
and Voice Recognition, these agents allow customers to have
real time conversation in their own languages. This article
presents an overview of automated customer service agents,
including their characteristics along with examples and the
scope of automated agents in India.
© 2006 IUP . All Rights Reserved
E-GOVERNANCE
eGovernance
and its Value for Public Administration
- - Thomas F Gordon
In
the public context, governance is about how to guide society
so as to best serve public interests. eGovernance means the
application of advanced information and communications technology
to improve governance. The lifecycle of legislation model
of governance leads to an appreciation of the potential of
legal knowledge-based systems for eGovernance. Focusing on
the implementation phase of the legislation lifecycle, this
article discusses how legal knowledge-based systems can be
used to improve the correctness, consistency, transparency
and efficiency of transactions that in turn help realize the
quality and efficiency of public administration.
© 2005 Thomas F Gordon (www.tfgordon.de). Reprinted with permission.
INTERVIEW
It
will take five years to embed ourselves in the Indian consumers
psyche
- - Meg Whitman
eBay
CEO Meg Whitman set foot in India for the first time. Her
visitalmost two years after eBay acquired baazee.comis evidence
that the Internet in India is finally coming of age. She visits
China at least four times a year and keeps a close tab on
Latin Americathe other two emerging markets that eBay operates
in. In this interview, she spoke about eBays game plan for
these three regions and its competition with arch-rival Google.
© Businessworld, March 16, 2006 (www.businessworldindia.com).
Reprinted with permission.
BOOK
REVIEW
The
Broadband Explosion
- - Robert D Austin and Stephen P Bradle
The Broadband Explosion is a series of articles from people
who work on Internet and broadband technologies. The editors
feel the broadband explosion has just started, the significant
growth is yet to come and it may be arriving very soon. It
allows readers to take a step back and ponder on the opportunities
and issues surrounding high-speed, ubiquitous access to the
Internet. The book highlights the fact that broadband has
the potential for creating new technological capabilities,
markets, and strategies that would forever alter the business
landscape. The book assembles the latest thinking from leading
experts in the digital world to tackle the questions emerging
in this new scenario.
© 2005 Harvard Business School Publishing Corporation. All
Rights Reserved. IUP holds the copyright
for the review.
CASE
STUDY
Sabre
Holdings: The Quest for New Business Models
- - Vivek Gupta and Joel Joseph
The case discusses how Sabre, a computer reservation system
developed by American Airlines, evolved into a Global Distribution
System (GDS) that became the primary channel for travel suppliers
like airlines, railways, car rental companies and tour operators
to distribute their travel offerings to customers. The case
describes the role played by deregulation in the US airline
industry in Sabres evolution. It presents the changes brought
about by the Internet in Sabres operating environment and
examines the strategies adopted by the company to remain competitive.
The case describes Sabres online strategy that aimed at generating
additional revenues through Travelocity.com, Virtually There
and GetThere in the fast changing business environment.
© 2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.com or www.icmrindia.org. |
