Google, which started its operations barely a decade ago, has grown by leaps and bounds to reach the pinnacle of success in the search engine market, thanks to its smart innovation-driven strategy. But in the next decade, it has to cross some hurdles too.

When two young Ph.D. students Larry Page and Sergey Brin founded Google Inc. on September 7, 1998, they had only four computers and an investor's bet of $100,000, but an indomitable belief that Internet search engine could revolutionize the world.

True to their belief, within a decade, Google has turned into a gigantic computer network of nearly 20,000 employees, with annual revenue of approximately $17 bn and profits of nearly $5 bn to define technology, media and the marketing space across the globe. Interestingly, according to the survey conducted by Millward Brown's BrandZ index, Google, for the second year in a row, has topped the list of the world's most powerful brands. Currently, it rules around 70% of the search engine business and 40% of online advertising.

E-Business Magazine, Microsoft's Internet Explorer, Web-based Mail Service, Internet Search Engine, Online Advertising, Sun Microsystems, Internet Marketplace, Public Technology Companies, Internet Advertising, Mobile Phone Industry, Viral Marketing.