Multiplex theatres have completely transformed the cinema viewing experience in urban India by ushering in a more comfortable environment together with add-ons such as modern eateries and shopping facilities. They have also altered the economics of the Indian film industry by ensuring greater flexibility and reduced risks by making it viable to screen even low budget films. Bollywood and multiplex have now become two sides of the entertainment coin which have to work in tandem with one another to further the growth and well-being of the Indian film entertainment industry.

Indians have always rated cinema viewing as one of the most popular pastimes. Bollywood (the Hindi film industry in India centered around Bombay, now Mumbai) has provided cinema entertainment for generations of Indian viewers. The dream merchants of Mumbai have been captivating the Indian minds quite successfully. The industry has gone through various phasesfrom the era of silent movies to black and white movies and further on to the world of color movies.

India is the largest film producing country in the world in terms of the number of films produced and screened every year. Approximately 1000 films are produced each year in India. About two thirds of the Indian film industry's revenue is contributed by domestic and overseas box office sales. When compared with the US, where only 35% of the revenue comes from the box office, this figure is substantial and reflects the influence of Bollywood on Indian minds.

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