With the aim of becoming a world-class Indian bank, HDFC Bank has been making rapid progress. Its business philosophy is based on values like operational excellence, customer focus, product leadership and people. In the face of extensive competition from major rivals like ICICI Bank and SBI, the bank has been able to grow in business volumes and revenues in all its three business segmentswholesale banking, treasury and retail bankingbut maintaining this position isn't without challenges. Though competition between banks in future will be based on twin platformstechnology savviness and ability to attract talentHDFC Bank is gaining its mileage in both areas quickly and efficiently than its major rivals.

HDFC Bank has a remarkable track record in the Indian banking industry. Its success has attracted several awards: The Economic Times selected the bank as best emerging company of year 2000-01, Hong Kong-based Finance Asia magazine rated the bank as `Best Domestic Commercial Bank - India' in 1999, 2000, 2001 and London-based Euromoney gave HDFC Bank the award for `Best Bank - India' in 1999 and 2001 and `Best Domestic Bank' in India 2000.

Founded in 1994, it expanded its retail banking in a big way only in mid-1996. The bank has currently 223 branches and 775 ATMs. HDFC's long experience in the financial market as housing finance company and excellent reputation in the market is helping the bank to build on various segments of the market. Merger of the Times Bank has added significant value in terms of branch network, expanded geographic reach, enhanced customer base, skilled manpower, opportunity to cross-sell etc.

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