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The IUP Journal of Management Research:
Motivation of Women Executives in Corporate Sector in India: An Empirical Study
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This paper reports the main findings of a survey conducted among 100 women executives working in Bangalore-based companies. The study investigates the slow advancement and low motivation level of women executives in the respondent companies and measures the relationship among personal factors, work and life aspects, empowerment, organizational culture, and the motivational level of women executives. The results indicate that personal factors, work, and family aspects are the areas that affect the level of motivation of women executives to the maximum extent in the respondent companies.

Motivation is the stimulation of any emotion or desire operating upon one's will and promoting or driving it to action (Aswathappa, 1990). Age, educational qualification, work experience, monthly income, nature of workplace, marital status, age at the time of marriage, number of children, age group of children, caretakers of children, type of family, family size, number of dependents, income level of family members, empowerment and organizational culture all have positive impact on managerial motivation (Suri, 1986).

Rapid economic growth in India has increased the cost of living, and because of this, many families find it difficult to run the household with single income. Further, parents have become particular about ensuring quality education for their children and many prefer to live in places that have access to good education. This series of events has compelled more women to enter into the labor market. Though women's participation in the labor market has gradually increased during the recent decades, women still account for a very small percentage of management positions at the top level in Indian business organizations. This fact is supported by many research studies. For instance, only eight women chief executives are running the Fortune 500 companies because most companies primarily groom men for the top jobs (Venkataramani, 2005).

 
 
 

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