Several analysts have reportedly proclaimed that the e-business model will soon be transformed to m-business model as more and more organizations conduct businesses through the wireless Internet. However, the article argues that m-business is just another form of e-business. It touches upon few strategies for successful mobile business initiatives and customer expectations.

The very nature of mobile and wireless communications makes the prospects for m-business very exciting. As an example, take the following scenario: You are driving on a road near a shopping center. Your mobile phone starts bleeping. You take it out of your pocket, and what do you see? Your mobile phone is informing you that you are near such-and-such shopping center, and that some special schemes are on. So, why don’t you drop in? You decide to visit the shopping center.

The business community must learn from the mistakes during the early years of e-business. In those years, newspapers used to proclaim that several crores of rupees worth e-business was conducted and projected hundreds of crores more in the coming years. Such reports created an impression that all the money spent represented new business, which would not have been possible without the Internet. But that was a wrong impression, since most of the money represented old business being diverted through the Internet. Only small proportions of the money constituted new business in the real sense of the term.

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