PUBLIC
RELATIONS
Search
Engines and Future Hit History of Public Relations in America
-- Greg Jarboe
The
Internet has influenced every sphere of business activity,
including PR. Greg Jarboe traces the tradition of PR and how
new age PR professionals can leverage Search Engine Optimization
to their advantage.
© 2004 SEO-PR (www.seo-pr.com). Reprinted with permission.
PUBLIC
RELATIONS
Corporate
Brand Threat: Blogs & Disruptive Messaging
-- Robb Hecht
The
power of the one-way brand marketing strategy via static print
collateral and websites is losing ground to the interactive
"talk-back" power of blogging. Are PR-backed blogging initiatives
the "needed mechanism" which will save the corporate marketing
branders' day?
© 2004 Robb Hecht. All Rights Reserved.
PUBLIC
RELATIONS
Lean-for-Life:
The Healthy Australia Project
-- Andrew Decker
If
we could give every individual the right amount of nourishment
and exercise, not too little and not too much, we would have
found the safest way to health. -Hippocrates (460-377 BC)
© 2004 New Wave Images Pty Ltd., trading as The PR People.
Reprinted with permission.
PUBLIC
RELATIONS
It's
All About Good PR
-- Deepak
In
this article, Deepak traces the origin, development and issues
that pervade PR profession and suggests the road ahead.
© 2004 IUP. All Rights Reserved.
PUBLIC
RELATIONS
PR
- The Mantra for a Robust Corporate Image
-- Pankaj Priya
PR
as a discipline and practice has had a chequered history.
It has been loosely substituted for marketing, advertisement,
publicity, personal selling, etc. and hence has been defined
from different perspectives. This makes one issue very clearPR
has been and will be a very crucial element for healthy existence
of an organization. Pankaj Priya evaluates the PR's role that
makes or breaks corporate image.
©2004 IUP. All Rights Reserved.
PUBLIC
RELATIONS
Facing
Crisis - Is Your PR Active?
-- Anil Gupt
Be
it the much debated recent controversy of pesticides in the
soft drinks, or the famous Tylenol tampering episode of 1982events
like these can be a potential threat to the organization's
reputation bringing in financial, social and ethical challenges.
Such events, generally termed as crises can be managed and
the damage can be minimized provided organizations have effective
public relations departments. Is your PR active?
©2004 IUP. All Rights Reserved.
PUBLIC
RELATIONS
The
`Write' Side of Public Relations
-- Nimish Dubey
Writing
is an integral part of a PR practitioner's life. Nimish Dubey
traces the snakes and ladders of it.
© 2004 IUP. All Rights Reserved.
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