India's wide diversity in climate and soil provides a lot of scope for growing a wide range of horticultural products. Currently, India is the second largest producer of fruits and vegetables, next to Brazil and China respectively. With the liberalization policy adopted in recent times and the General Agreement on Tariffs and Trade (propounded by WTO) accepted by many countries, new avenues and opportunities for exploitation of foreign markets have opened up, bringing in bright prospects for earning valuable foreign exchange. India, with its diverse agro-climatic conditions and low labor costs, has competitive advantage for agricultural exports such as cereals, cashew, tea, coffee, spices, fruits, vegetables and various other products. Most of the areas have well distributed rainfall, sunshine and temperature conducive to the growth of a very wide range of tropical, sub-tropical and temperate fruits and vegetables. The mountainous regions and plains are suitable for a variety of horticultural crops. The fruits and vegetables produced on these lands have a needy and attractive foreign market. With the rise in per capita income, a drastic change in the food habits has been noticed. The purpose of this study is to know the potential market abroad and how these markets can be tapped.

With the liberalization policy adopted in recent times and the General Agreement on Tariffs and Trade (propounded by WTO) accepted by many countries, new avenues and opportunities for exploitation of foreign markets have opened up, bringing in bright prospects for earning valuable foreign exchange by using a wide range of products-from factories to farms. In this context, the main thrust of our strategy would be to focus our attention on capturing foreign markets for our agricultural products in general and selected fruits, in particular.

India has diverse agro-climatic conditions ranging from arid to heavy rainfall. Most of the regions have well distributed rainfall, sunshine and temperature leading to the growth of a wide range of tropical, sub tropical and temperate fruits and vegetables. There are long, uninterrupted Himalayan regions suitable for temperate and nut crops like apples, pears, peaches and walnuts. It then gradually descends forming sub mountain region and plains. There are also vast fertile plains and savannahs suitable for a variety of horticultural crops. The fruits and vegetables produced on these lands have a needy and attractive foreign market. Thus, the emphasis on export of fruits has been the basic objective of the project.