COVER STORY

EB - TheWordofMouse48

Organizations that are looking to extend the success they have enjoyed with Business Intelligence (BI) are the best candidates to go to the next level, and embed more intelligence into high-volume operational decisions. This discipline, which is known as Enterprise Decision Management (EDM), differs from traditional Bl in that it is focused on execution of decisions and actions rather than reporting. EDM uses business rules management systems and predictive analytics to automate and improve decisions for greater precision, consistency and agility. Adding EDM to Bl extends the value of analytics-driven insights, allowing businesses to make smarter strategic, tactical and operational decisions.

© 2007 Fair Issac Corporation. All Rights Reserved. Reprinted with permission. Originally published as "Beyond BI: Building Intelligence into Your Operational Decisions".

COVER STORY

Scaling Strategies for Mission-Critical Search Applications

In most of the organizations, no single application facilitates the users to access all the required content regularly. In order to easily search a large amount of content, a search solution is required, which can securely index all the data repositories and can scale up to manage large amount of data whenever required. This article discusses scaling strategies for building flexible, high-performance solutions for the `mission-critical' search applications.

© 2007 Vivisimo, Inc. Reprinted with permission.

E-SECURITY

Preparing for Security : Event Management

-- Nick Hutton

The Security Event Management (SEM) projects are usually deployed by large organizations with a multi-vendor security environment. They are among the most complex and high profile information security projects undertaken nowadays. The article explains how to mitigate some of the risks and reduce the costs associated with implementation of SEM systems. It describes the methods and tactics for avoiding failure in large SEM implementations.

© 2007 360is. All Rights Reserved. Reprinted with permission.

E-MARKETING

The Word of `Mouse'

-- Shirshendu Ganguli

The concept of Word of Mouse (WoM) or the Electronic Word of Mouth (EWoM) is a successful marketing strategy used over the Internet by many companies. It owes its origin to the `viral marketing' strategy initiated by Hotmail. In the current business scenario, the power of WoM cannot be ignored. This article discusses the concept of WoM in detail-its basic principles, strengths and weaknesses. It also throws some light on the concept of viral marketing.

© 2007 IUP . All Rights Reserved

E-TECHNOLOGIES

Telemetry in Data Acquisition System

-- Manish Dev Sharma and R M Belokar

The telemetry process involves continuous grouping of measurements (such as pressure, speed and temperature) into a format that can be transmitted as a single data stream. The telemetry system is independent of the location and time of measurement, as well as skill of the workers at the site of measurement. Once received, the data stream is separated into the original measurement's components for analysis. Telemetry is used for all sorts of different and diverse applications-from the Apollo missions to Formula 1 motor racing. It is essentially an automated machine-to-machine communication.

© 2007 IUP . All Rights Reserved

BOOK REVIEW

Knowledge Process Outsourcing : Perspectives and Practices

-- Editors : N M Shanthi, E Naveen Kumar Reviewed by G P Mrudhula

Globalization has paved the way for increased competition among organizations in developed countries. This has led the organizations to outsource their support services to developing countries like India. Knowledge Process Outsourcing (KPO) has emerged as a major opportunity for developed and developing countries. This book provides an insight into the evolution of KPO and highlights the global and the Indian perspectives. It also discusses how growth in Information Technology has shifted the focus from Business Process Outsourcing (BPO) to KPO.

© 2007 IUP . All Rights Reserved

CASE STUDY

Microsoft's Strategy for Small Businesses: The Innovative PR Campaign for MS Office Accounting 2007

-- Rajiv Fernando and Debapratim Purkayastha

This case is about the innovative public relations campaign initiated by Microsoft Corporation (Microsoft) for its MS Office Accounting Express software - MS Office Accounting Express 2007 (OAE 2007) and MS Office Accounting Professional 2007 (OAP 2007), which were targeted at Small and Medium Businesses (SMBs). It discusses the accounting software market for SMBs as well as the competitive landscape in this segment. The case also looks at the reasons for Microsoft's strategic shift toward providing Internet-based software and services and its growing competition with Internet-based firms such as Google Inc., and Yahoo! Inc.

© 2007 ICMR. All Rights Reserved. For accessing and procuring the case study, log on to www.ecch.com or www.icmrindia.org.