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Management

E-Business

March '10

Regular Features
Viewpoint E-Products E-Roundup Regulatory News Interview	Debate Case Study Bookshelf Book Review

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Indian BPO Sector : Opening New Avenue through Domestic Outsourcing

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Using Information Technology for Rural Development : A Model with Special Reference to India

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E-STRATIGIES

Best Practices for Next-Generation IP Address Management

-- Tim Rooney

This article discusses the fundamentals of successful IP Address Management (IPAM), which provides a solid foundation for further IT automation in support of advanced IP services management. These fundamentals, or `best practices', are derived from numerous implementations of IP management systems. This article incorporates new and updated content covering recent high-profile, IPAM-related practices associated with DNS security, converged services and IPv6.

BUSINESS PROCESS OUTSOURCING

Indian BPO Sector : Opening New Avenue through Domestic Outsourcing

-- Rakesh Parik

Business Process Outsourcing (BPO), in simple terms, can be defined as the act of delegating a specific function or work to a third party with the condition to maintain the required standard and quality, in order to focus on one's core activities. So, BPO simply helps in focusing on core areas and other functions, i.e., non-core activities can be outsourced to an outside agency for whom it becomes a core activity.

E-ENVIRONMENT

Using Information Technology for Rural Development : A Model with Special Reference to India

-- Manjusha Sharma

This article presents a model of rural development, where IT plays a crucial role in promoting agricultural development, on one hand, and improving the delivery system for rural development programs, on the other. Specifically, the model shows how the duo of ecommerce and e-governance can strategically be used for breaking the so-called vicious circles of poverty and, thereby, setting the process of rural development in motion.

CASE STUDY

Environmental Sustainability at Wipro : `Green IT' and `IT for Green'

-- Ramalingam Meenakshisundaram,
Aparna Achar and Besta Shankar

The case discusses the evolution of environmentally sustainable `Green IT' practices at Wipro and its pursuit of `IT for Green' as a big business opportunity. Responding to criticism from government and non-government agencies, Wipro introduced an electronic waste clearance service in 2006 for its customers. In June 2008, it unveiled an enterprise-wide charter, called eco-eye, to promote ecologically sustainable business practices. The eco-eye blueprint embraced several goals to reduce the organization's carbon footprints, manage its water and energy resources efficiently, develop new benchmarks in recycling waste, minimize the use of hazardous substances, and motivate employees to follow green practices in their professional and personal lives. The scope of Wipro's green initiatives included its internal infrastructure and operations, environment-friendly products, green computing solutions, and take-back services for its customers, as well as advocacy of e-waste legislation.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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