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The IUP Journal of Business Strategy
ISSN: 0972-9259
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

The IUP Journal of Business Strategy is a quarterly journal that focuses on business models, entrepreneurship, creativity and innovation, change management, operational excellence, leadership, turnaround strategies and mergers & acquisitions.

Privileged access to Online edition for Subscribers.
Editorial Board
Information to Authors
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
Competitiveness Versus IPRs Concerning FDI Inflows, GDP and Trade: Linear and Nonlinear Analysis
Tourism Expansion, Urbanization and Economic Growth in India:
An Empirical Analysis
Sales and Marketing Integration: Enhancing Competitive Advantages
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Competitiveness Versus IPRs Concerning FDI Inflows, GDP and Trade: Linear and Nonlinear Analysis

--Georgios I Zekos

FDI embodying capital and technology or some intangible advantage is the act of establishing or acquiring a foreign subsidiary over which the investing company has extensive management control. What is the impact of Intellectual Property Rights (IPRs) on Foreign Direct Investment (FDI) inflows, Gross Domestic Product (GDP) and Trade? What is the impact of Global Competition Index (GCI) on FDI inflows? The results show that IPRs (expressed by zekipr8, zekipr7 [Indexes prepared by this author] etc.)1 are a vital variable playing a significant role in attracting FDI inflows.

Article Price : Rs.50

Tourism Expansion, Urbanization and Economic Growth in India: An Empirical Analysis

--Srinivasan Palamalai and M Kalaivani

The present study empirically investigates the causal nexus between tourism expansion, urbanization and economic growth in India using Granger causality test over the period from 1995 to 2014. The empirical results revealed that tourism expansion and economic growth are independent of each other in the short run and does not validate either tourism-led growth hypothesis or growth-led tourism hypothesis. Besides, the test results show that one-way Granger causality runs from economic growth to urbanization and urbanization to tourism expansion in India. The study suggests that urbanization and tourism expansion cannot be sustained if economic growth momentum is not enhanced in an effective manner. By implementing vigorous economic growth strategies in India, the scope for urbanization and tourism can be further widened.

Article Price : Rs.50

Sales and Marketing Integration: Enhancing Competitive Advantages

--Pankaj M Madhani

Sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential of the organization. This research demonstrates the benefits of a close integration between sales and marketing and emphasizes its impact on the organization performance. Sales and marketing integration is a complex and multifaceted construct and hence requires a strategic approach for its evaluation. This study aims to understand how to achieve sales and marketing integration by focusing on its facilitators and controlling distractors. The contribution of this paper is both theoretical and practical. From a theoretical perspective, the frameworks developed for the study of sales and marketing integration are an important contribution to the existing knowledge. From a practical perspective, various models of this paper aim at providing guidelines for sales and marketing managers for building competitive advantage by achieving sales and marketing integration.

Article Price : Rs.50



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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.