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The IUP Journal of Business Strategy
ISSN: 0972-9259
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

The IUP Journal of Business Strategy is a quarterly journal that focuses on business models, entrepreneurship, creativity and innovation, change management, operational excellence, leadership, turnaround strategies and mergers & acquisitions.

Privileged access to Online edition for Subscribers.
Editorial Board
Information to Authors
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
An Empirical Study on Balanced Scorecard as a Measurement and Management Tool for Corporate Performance
Moderating Variables in Business Research
Learning from China: Mitigating the Problems of Make in India Through Responsible Business Behavior
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An Empirical Study on Balanced Scorecard as a Measurement and Management Tool for Corporate Performance

--Anish Kumar Dan

In an era of global competition, the corporate sector contributes a major part to the performance of the national economy. Measuring and managing corporate performance has always been a matter of concern for the internal and external stakeholders. For this purpose, financial perspectives have been in use for long. But it cannot be denied that measurement of performance involves multidimensional approaches as use of financial perspectives alone cannot give a truthful picture given their confines. Accordingly, there arises the need for application of multidimensional approaches for measurement and management of corporate performance. This paper attempts to understand the strategic corporate performance management tool—Balanced Scorecard (BSC)—which admits the insufficiency of financial measures and suggests evaluation of the companies in terms of how they create future value through investment in customers, suppliers, employees, procedures, technology, and innovation. Following four perspectives, viz., financial, customer, internal business, learning and growth, BSC balances these objectives among non-financial and financial, leading and lagging, operations and finance parameters. BSC in India is studied through its application in healthcare and fast moving consumer goods industries. The four customary perspectives of BSC have been studied with some suggested additional perspectives through a survey of 36 companies.

Article Price : Rs.50

Moderating Variables in Business Research

--Rayees Farooq and Sandeep Vij

This paper explains the rationale for introducing the moderating variables in the models built in business research to identify the causal relationships among the variables/constructs. The study is based on the search for moderating variables in business-related research published during the last 36 years (1980-2016), available in online databases EBSCO, ProQuest, JSTOR, Science Direct, SAGE and Emerald. The study identifies the variables/constructs being majorly used as moderators in business research. The methods used for studying moderation have been identified and multi-group moderation through structural equation modeling (using AMOS) has been recommended and elaborated. The findings and suggestions of the study are likely to be highly useful for researchers in the field of commerce and business management in identifying the moderating variables and practically applying multi-group moderation in business research.

Article Price : Rs.50

Learning from China: Mitigating the Problems of Make in India Through Responsible Business Behavior

--Sunita Upendra Sharma and Rashmi Lotwala

Indian Government’s new policy of ‘Make in India’ has taken everyone by surprise, whether Indian or foreign country heads and/or entrepreneurs. This will make India a production hub, next only to China. Indian Government is trying to replicate China’s model through ‘Make in India’ slogan in all aspects, viz., production, GDP growth, market share, employment, and environment pollution. Therefore, this paper seeks to identify the effects of ‘Make in India’ by taking lessons from China and elaborate on the ways and means to combat the side effects on various stakeholders. The end result of the discussion is, bringing in a responsible business model for the businesses that are pursuing the ‘Make in India’ dream.

Article Price : Rs.50



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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.