Marketing mastermind

Aug '19


Welcome to the Marketing Mastermind

The Marketing Mastermind is a unique digest designed to cover wide range of issues in marketing and sales management. Contents include contemporary articles, interviews, debates, success stories, special reports, marketing practices, case studies and summaries of articles appearing in leading international magazines and reviews of latest books on marketing and CRM.

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  • Marketing Strategy
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Highlights
  • Marketing Mastermind is a unique magazine devoted to the field of Marketing.
  • Contents include contemporary articles, interviews, debates, success stories, special reports, marketing practices and case studies on marketing.
  • Articles are carefully screened and selected to cover a wide range of issues in marketing and sales management.
  • Contains executive summaries of articles appearing in leading international magazines and summaries of latest books on marketing and CRM.
  • A must read for executives, managers, consultants and students who are interested in developing the cutting edge knowledge and skills in marketing.
Contents : (Aug' 2019)

Investment Dynamics
What Happens When a Company Defaults?

Purabee Purnasha Mishra
CEO, Delight Shoppers Private Limited, Bhubaneswar, Odisha, India. E-mail: purabeemishra@gmail.com

Aruna Kumar Mishra
Freelance Management Consultant, Bhubaneswar, Odisha, India. E-mail: akmishra201077@gmail.com

This article offers insights into the non-banking companies’ involvement in accepting fixed investments from public, the risk the consumer is exposed to and the role of regulatory authorities. The authors put forward numerous examples that outline the processes adopted by non-finance companies doing finance business and conclude with a caution that all the consumers need to be vigilant and exercise caution while investing, especially in fixed deposits offered by the so-called big companies.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

AI
Moving Towards Intelligent Automation – RPA to AI


Raghav Sanjeev Nyapati
Director of Product Management (RPA and AI), ASG Technologies, Hyderabad, Telangana, India. E-mail: raghavnyapati78@gmail.com

This article explores the concepts of Artificial Intelligence (AI), and Machine Learning and their utility across various industries and applications. The application of AI is discussed in detail with some use cases from automobile, banking and other related industries. With regard to one of the main applications of virtual assistance, the article focuses on the benefits of chat bots, voice recognition, etc. and the role major companies like Amazon, Google, Alibaba, Mi and others are playing in this spectrum. Also, with machines heading towards recognizing faces/images, the process of how machines and humans communicate with each other is well explained.

© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Online Shopping
Online Grocery Shopping Behavior of Consumers: An Empirical Study

S Suneetha
Professor, Vidyadayini College of Information Technology, Mallapur, Hyderabad, India. E-mail: sunimodi58@gmail.com

Vijaya Sree
Professor, MSS College of Management, Mallapur, Hyderabad, India. E-mail: Godavari31@rediffmail.com

This study examines the online grocery shopping behavior of people. The objectives of the study are to understand the consumers’ preferential criteria and satisfaction level towards online grocery shopping. The findings of the study highlight the relationship between the demographic characteristics of consumers and their behavior towards online grocery purchase.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Consumer Behavior
Buying Cooling Systems: Pharma vs Plastics

Suresh Garimella
Professor, KIAMS, Yantrapur, Harihar, Karnataka, India. E-mail: garimellasuresh@gmail.com

The article compares the differential buying of two B2B buyers of cooling systems. Based on certain inputs, the promoter of a specialist organization that assembles, erects and maintains large cooling systems has to take a call on some key issues of marketing. Subramanian of Pavani Engineers has to look at the inputs received from his sales force on differential buying and decide on the sales force composition and pricing for his cooling systems.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Case Study
Marketing Strategies of Zomato

Ashok Panigrahi
Associate Professor in Finance, NMIMS University, Shirpur, Maharashtra, India; and is the corresponding author. E-mail: panigrahi.ak@gmail.com

Riya Agarwal
Student, NMIMS University, Shirpur, Maharashtra, India. E-mail: riyaagarwal3798@gmail.com

Aksheeta Jadhav
Student, NMIMS University, Shirpur, Maharashtra, India. E-mail: aksheetapj@gmail.com

Nirmal Singh Negi
Student, NMIMS University, Shirpur, Maharashtra, India. E-mail: nirmalnegi27@gmail.com

This is a case study on Zomato, a pioneer in the e-food business segment of India. The study focuses on the online restaurant aggregator’s products, offers, marketing strategies, customers, and revenues, which have helped it emerge as a truly international brand.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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