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The Case Folio
ISSN: 0972-5350

Dec '16
Previous Issues

Case Folio - The IUP Journal of Management Case Studies, a quarterly refereed publication, focuses on thought-provoking case studies covering different aspects of management. Case Folio is a useful reference for all executives, managers, practitioners, faculty members, and students. The journal is in publication since January 2002.

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  • A quarterly refereed journal focusing on thought-provoking case studies covering different aspects of management.
  • Selected teaching cases that faculty members and trainers around the world will love to take into their classrooms.
  • A useful reference for all executives, managers, practitioners, faculty members and students who want to upgrade their knowledge and skills
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(December 2016)

Environmental Justice Collaborative Problem-Solving Model

-- Benudhar Sahu and Syeda Maseeha Qumer

The case deals with the US Environmental Protection Agency’s (EPA) Environmental Justice Collaborative Problem-Solving (EJCPS) model that community-based organizations used to address local environmental and/or public health issues in American communities. The model provided a framework for community-based organizations to work with multiple stakeholders to address environmental justice issues in local communities. It emphasized multi-stakeholder collaboration as a transformative mechanism that enabled communities as well as stakeholders to identify and assess the concerns of the community and devise appropriate strategies to come up with a lasting solution to environmental justice issues. The case describes the seven elements of the EJCPS framework which served as a guideline to organizations to address environmental justice concerns.


-- Eugènia Bieto Caubet, Luisa Alemany Gil and Lourdes Urriolagoitia

In 2001, Carles Rovira, an ESADE Business School undergraduate, with experience in consulting, and Andreu Riera, a pioneer in research on e-Voting security, cofounded Scytl, a spin-off of the main European research group on electronic voting security. The founders struggled during the early stage of the company as they adapted outcomes from the academic world to market needs and sought clients. In 2004, two things were to mark a turning point for Scytl. One was the first customer—a Swiss canton—to sign up for the company’s online voting system. The second was the recruitment of Pere Valles as Scytl’s Managing Director to lead the company’s international expansion. Since then, Scytl’s revenues grew at an annual average rate of 60% and the company gained the financial support of eight leading venture capitalists, who among them owned 80% of the company in 2015. In August 2014, after closing its fourth round of VC financing, Pere Valles revealed that the company was considering an Initial Public Offering (IPO) on the Nasdaq in 2016. Many questions were still open, the first being whether this was the best option for Scytl and its investors.

Ashley Madison Hacking: The Dark Web Gets Even Darker

-- Koti Vinodbabu and Debapratim Purkayastha

This case deals with the data hack issue involving the Ashley Madison website and emphasizes the importance of a secure management information and data security system for an organization. Ashley Madison, an infidelity website owned by Avid Living Media, was hacked by a group calling itself the Impact Team in July 2015. Impact stole the customer information profiles along with the sexual preferences and personal data of the users and threatened to shut down Avid Life Media Inc. (ALM’s) network of cheating websites. They also threatened to publish the hacked data online if ALM did not shut down those websites. ALM did not take any step toward closure of the websites but assured its customers that their data was safe. Eventually, Impact put the data on different search engines like trustify.com. This created panic among the customers of Ashley Madison as they feared that exposure of their information online would destroy their existing relationships and their reputation.

Repackaging of Traditional Wisdom: Story of Patanjali

-- Emil Mathew

A completely home grown company, Patanjali Ayurvedic Limited with sales revenue of 5,000 cr in FY 2015-16, has taken Indian FMCG market by storm. Started barely a decade ago, as an ayurvedic manufacturing company with mere 26 products, Patanjali has attained this remarkable feat by adding more than 800 products and the credits for this spectacular success is attributed to its chief promoter, a yoga guru, Baba Ramdev and an ayurvedic Acharya Balkrishna. Launching an unprecedented marketing strategy combining spirituality, claims of purity, nationalism and yoga, Baba Ramdev could successfully make use of his popularity and mass support as a yoga guru in launching and popularizing Patanjali products. His style of functioning with lots of controversies to his credit and open political affiliation with the ruling party and a recent advertisement blitz has made the success story of the Patanjali worth studying. The present case study examines these interesting factors that contributed to the success of Patanjali and in particular the marketing strategies and novel ideas and claims used in ensuring this success story. Data from a primary survey conducted among the current users as well as nonusers on factors deciding their purchasing behavior is added at the end of the case study as it provides interesting pointers towards the market behavior and the long-term prospects of the growth of Patanjali products in Indian market.



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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.