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The IUP Journal of Management Research
ISSN: 0972-5342
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database

Jul'17

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The IUP Journal of Management Research is a quarterly research journal focusing on strategic management, innovation, entrepreneurship, marketing, HRD, governance and ethics.

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Logistics and Marketing Integration: Enhancing Competitive Advantages
Disability Inclusion: An Analysis of Annual Reports of Nifty Companies in India
Stock Price Reaction Around New Product Announcements: An Event Study
Customer Orientation and Job Satisfaction in the Banking Sector: Examining the Mediating Role of Successful Emotion Regulation
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Contents
(Jul 2017)

Logistics and Marketing Integration: Enhancing Competitive Advantages

--Pankaj M Madhani

Logistics and marketing are usually concerned with satisfying the customers’ needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product, price, place, promotion and packaging) of marketing. Without the successful link of logistics and marketing, the firm may be unable to provide good customer service, resulting in dissatisfied customer or a lost sale. For organizations to be successful in delivering higher customer value, logistics and marketing functions must be integrated because the right product must be at the right price, advertised through proper promotions, provided in right packaging and must be available at the right place. This research works in this direction and develops various frameworks and models such as interactive model of logistics and marketing integration and business value add framework for better integration of logistics and marketing.

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Article Price : Rs.50

Disability Inclusion: An Analysis of Annual Reports of Nifty Companies in India

--Sonali Heera, Arti Maini and Kamakshi Chandan

The role of a diverse and inclusive workforce in promoting an organization’s economic and social wellbeing has been widely accepted in the extant literature. People with disabilities are an important form of diverse workforce and their employment contributes significantly to the corporate culture and success of an organization which may provide a necessary impetus for sustainable competitive advantage. This study was undertaken to examine the disability inclusion initiatives undertaken by nifty companies in India. By means of qualitative content analysis of the annual reports of nifty companies for three consecutive years i.e., 2011-2014, the disability inclusion initiatives undertaken within the organizations were examined. The findings revealed that several themes related to disability inclusion in Indian companies have emerged wherein the most disclosed theme was “Employment Inclusion of employees with disabilities”. Other themes include “Training of Employees with Disability” and “Disability Inclusion and Corporate Social Responsibility”. The findings suggest that some of the organizations engaged in disability initiatives through direct recruitment of people with disabilities and others dealt with it in the form of CSR.

Article Price : Rs.50

Stock Price Reaction Around New Product Announcements: An Event Study

--Bikram Jit Singh Mann and Sonia Babbar

The paper examines the impact of new product announcements on the stock prices of announcing companies of the BSE 500 index. The paper analyzes a sample of 383 new product announcements for a period of 11 years. The authors have used the reliable CMIE’s Prowess Database to collect the information regarding new product launches, announcements, approvals, unveils, etc. Traditional event study methodology is used in order to measure the abnormal stock market returns. The study found that there is a significant impact of the announcement of new products on the share prices and abnormal returns are generated on the event day. Also, t-test discloses that there is a significant difference between the pre and the post abnormal returns further emphasizing that there is an impact of the event on the abnormal returns. The means of the pre and post period reveals that the returns are positive for the pre period and negative for the post period. This emphasizes the fact that information is leaked to the market prior to the announcement and hence, abnormal returns are generated prior to the event day rather than the post abnormal return period. Therefore, the study concludes that new product announcements hold important information to the Indian stock market during the event and abnormal returns are generated on the event day and also, the returns are generated higher in the pre period than the post period of the event window.

Article Price : Rs.50

Customer Orientation and Job Satisfaction in the Banking Sector: Examining the Mediating Role of Successful Emotion Regulation

--Joseph Devadason D and Jublee D

This study examines in the banking sector the relationship between customer orientation and job satisfaction as well as the mediating role of successful emotion regulation (deep acting and expression of naturally felt emotions) in the relationship between customer orientation and job satisfaction. A survey questionnaire was used to collect data from 314 managers of 44 banks. Using structural equation modeling, the hypothesized relationships among the study variables (customer orientation, job satisfaction, and successful emotion regulation) were tested. The study found that successful emotion regulation partially mediates the relationship between customer orientation and job satisfaction. The implications of this study for theory as well as practice are discussed.

Article Price : Rs.50

 

 

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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