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The IUP Journal of Management Research
ISSN: 0972-5342
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database

Oct'16

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The IUP Journal of Management Research is a quarterly research journal focusing on strategic management, innovation, entrepreneurship, marketing, HRD, governance and ethics.

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An Empirical Study on the Organizational Commitment of Repatriated Female Employees
Awareness and Stock Market Participation of Women: A Comparative Study of Stock Investors
Consumer Predilections for Medical Treatment: A Predictive Study in Selected Areas of Pune Region, Maharashtra
Assessment of Employee Training: The Case of Steel Industry in India
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Contents
(Oct 2016)

An Empirical Study on the Organizational Commitment of Repatriated Female Employees

--B R Santosh and Krishnaveni Muthiah

Despite the growth in the number of women in international management, very few studies have been conducted outside North America on the topic of repatriation of female corporate executives. Considering the large investment to develop, maintain, and transfer global assignees, research studies on repatriation have shown that repatriates returning to parent company are more likely to resign and seek employment elsewhere, and losing the repatriated employee with valuable expatriate experience is costly and can affect the MNC’s bottom line. Therefore, in this regard, it is important to know what factors of female repatriates’ commitment increase their intention to stay in the organization. Analyzing data from seven IT companies using structural equation modeling technique, the study shows that affective commitment had dominant effect on the female repatriates’ turnover intentions.

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Article Price : Rs.50

Awareness and Stock Market Participation of Women: A Comparative Study of Stock Investors and Non-Investors

--Tina Vohra and Mandeep Kaur

Women economic empowerment is the biggest social change in recent times. The change in the economic and social status of women calls for a change in their financial knowledge and awareness level. The present study is an attempt to examine the level of awareness of women about the stock market in order to provide empirical evidence to prove that lack of awareness about the stock market is the reason for lower stock market participation among women. For the purpose of the study, data was collected from primary sources using a pre-tested, wellstructured questionnaire. To analyze the collected data, multiordinal logistic regression has been used. Besides examining the level of awareness of women, the results of the study brought out major differences in the awareness level of investors and non-investors, thereby proving that lack of awareness is one of the major reasons due to which women invest less in the stock market. The paper suggests that the Securities and Exchange Board of India (SEBI) as a regulator of the stock market in India should ensure that education and awareness camps are organized, especially for women so that they can also play a more active role in the stock market.

Article Price : Rs.50

Consumer Predilections for Medical Treatment: A Predictive Study in Selected Areas of Pune Region, Maharashtra

--Swapnil Mackasare

We all are consumers as we all have been to doctors and utilized the services for infirmities ranging from common cold, flu to prolonged or chronic illnesses like heart diseases, diabetes, etc. As we know that there always have been many options available, we can resort to different types of medical treatments from allopathic medicines to Ayurveda, homeopathy, other yoga-related techniques or self-medication. The purpose of this paper is to investigate how some factors like doctors’ popularity, immediate relief, cost of medical treatment and previous history of medical treatment affect the future medical treatment preferences of different people in certain areas of Pune region of Maharashtra, India. A survey approach was used to identify the preferences of consumers at selected places in Pune. Statistical tools like factor analysis, cluster analysis and discriminant analysis were used to analyze the obtained data. The results of the study helped in predicting the medical treatment preferences of consumers in selected areas of Pune region of Maharashtra.

Article Price : Rs.50

Assessment of Employee Training: The Case of Steel Industry in India

--Neelima Rashmi Lakra

Training has been an important Human Resource (HR) intervention for which organizations have been spending huge amounts. Also, it is widely accepted that training supports fulfillment of the needs and demands of both the organization and the employees. As a result of all these, organizations try their best to be productive and competitive. Against this backdrop, the present study looks at training from the employee’s perspective. Employees are one of the most important assets of the organization who go through timely training in organizations, where the training is imparted for various reasons, and this exposes the employees to various levels of competition requiring particular performance levels to be attained. As training can challenge any difficult situation an organization goes through, this study acquires employee’s perspective on training for their development of knowledge, skills and attitude. The study is based on one of the public sector enterprises of India, which was set up to generate larger social gains and to strengthen the country’s economy. A total 300 employees were taken into consideration, who were categorized as supervisors, highly skilled, skilled and unskilled employees. The purpose of this study is to explore the opinion of employees at the different phases of training. Theoretical implications have been discussed by linking the findings of this study. The results of the study justify employees’ say over various practices of training followed in their organization. Also, it will help organizations to revisit their training practices.

Article Price : Rs.50

 

 

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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