The IUP Journal of Operations Management
Building a Better Digital Maturity Model for Midsize Businesses in a Post-pandemic World

Article Details
Pub. Date : May, 2023
Product Name : The IUP Journal of Operations Management
Product Type : Article
Product Code : IJOM020523
Author Name : Frederick K Johnson and Chinazunwa C Uwaoma
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 20



In the aftermath of the Covid-19 pandemic, numerous businesses underwent sudden and crucial changes as countries across the globe grappled with adapting to the 'new normal,. This paper explores the challenges of digital transformation that midsize businesses face and proposes a digital maturity model to navigate the fallout from the pandemic and other crisis-driven changes. The digital maturity model-the effectiveness of which is evaluated through a series of interviews and interactions with industry professionals and practitioners-is intended to function as a roadmap and a communication tool on the journey of becoming an agile business.


During the Covid-19 pandemic, life irreparably changed for everyone, as countries worldwide struggled to function as the virus took root and spread from one side of the globe to the next. The US economy abruptly halted as businesses, public schools, universities, churches, and public transportation, including airlines, closed down or went out of business from the prolonged federal and state shelter-in-place mandates. Even companies producing high-efficacy life-saving vaccines faced challenges meeting the global demand due to their existing manufacturing capacity and time constraints (Dakin, 2021; and Yarlagadda et al., 2022). The pandemic led to a crisis-driven digital transformation (dx) for companies like Moderna, Johnson & Johnson, and Pfizer (Yang et al., 2020). Other industries also had to adapt their business models. Many businesses pushed to find solutions to support remote work and customers remained confined to their homes (Choudhury, 2020).