Pub. Date | : June, 2020 |
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Product Name | : The IUP Journal of Supply Chain Management |
Product Type | : Article |
Product Code | : IJSCM010621 |
Author Name | : Devipriya P J, Aswathy A, Jishnu Mohan, Anil B Gowda |
Availability | : YES |
Subject/Domain | : Strategic |
Download Format | : PDF Format |
No. of Pages | : 17 |
E-commerce is bringing changes to the traditional way of doing business. More and more enterprises are shifting to online transactions for buying and selling of various types of goods. One such market which is gaining popularity is the online food delivery service. Food supply is one such supply services where the online system controlling the supply chain has to be dealt with a different approach because food is a perishable product. Hence there is a need to deliver food on-time to the consumer. There are a number of companies working on the food supply chain, delivering food door-to-door based on orders placed online. Some of the popular companies working on such online food delivery system model are the Just Eat, Grubhub, Uber Eats, Swiggy, Zomato, Food-Panda, Domino's etc. This paper aims at analyzing the various critical services related to food supply chain and exploring the possibility of integrating additional services that enhance the food delivery services to ensure on-time food supply. The main linkage in the entire food supply chain is the delivery system where the delivery agents play a key role. Data was collected randomly through a survey to get a general view of the food service delivery system. The relationship between the various factors that affect the food delivery process has been analyzed.
E-commerce is transforming the way business gets done. Rapid digitization, the change in buying and spending pattern of the consumers, the penetration of the mobile phones, etc. are the major drivers of e-commerce. The Indian e-commerce market is expected to reach $200 bn by 2026. The online food industry constitutes a major portion of e-commerce. It is expected to reach $8 bn by 2022 as per the report of Boston Consulting Group and Google.