Case Folio
SC Johnson and the Global Ocean Plastic Crisis

Article Details
Pub. Date : June' 2021
Product Name : The IUP Journal of Case Folio
Product Type : Article
Product Code : IJCF20621
Author Name : Syeda Maseeha Qumer* and Debapratim Purkayastha
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 17



The case discusses S C Johnson & Son, Inc.'s (SCJ) efforts to tackle the global crisis of plastic waste in oceans. It highlights how SCJ's CEO and Chairman H Fisk Johnson (Johnson) is bringing global attention to the issue of ocean plastic by raising awareness of this crisis and potential solutions by reaching and engaging people around the globe. The case explores how ocean plastic pollution is a complex environmental issue and the role companies like SCJ can play to combat it. SCJ is doing its part to address the problem of plastic pollution in oceans, including committing to make 100% of its plastic packaging recyclable, reusable or compostable by 2025, and signing the New Plastic Economy Global Commitment to help create a circular economy. SCJ had partnered with social enterprise Plastic Bank to increase recycling while helping address poverty. It had also launched the first 100% recycled ocean plastic bottle in its major home cleaning brand, Windex. However, the company faced some challenges in its fight against ocean plastic waste including complexity of the plastic value chain, making improvements in waste management, lack of adequate government regulations, and in changing consumer behavior towards plastic use. With ocean plastic waste being such a critical issue for the planet as well as human life, how could SCJ ensure that its commitment goes far enough to drive change on the ground? What can SCJ do to capitalize on its commitment and encourage more consumers to use its 'plastic positive' products?

Human life on this planet depends very heavily on the health of the ocean ecosystem, and the changes that are taking place are scary, whether it's ocean acidification, plastic in the ocean, overfishing-all of those things... Plastic waste is probably the single biggest environmental issue for our company. ... It was only natural for us to get involved with Plastic Bank and their effort to collect oceanbound plastic. I like it because it not only gives us a source of plastic we can recycle back into our products, but it's got a great environmental benefit and a social benefit as well.i

- H Fisk Johnson,
CEO, SC Johnson, in March 2020


In October 2019, SC Johnson & Son, Inc. (SCJ), US-based global leading manufacturer of household consumer cleaning products, expanded its partnership with social enterprise Plastic Bank1 to develop recycling infrastructure in developing nations

This acquisition helps us continue to drive sales and profit growth for P&G by providing the capabilities and portfolio scale we need to operate a winning global OTC business on our own, without the aid of a healthcare partner.1

-Tom Finn, President, P&G Global Personal Healthcare, April 2018.

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