Micro, Small, and Medium Enterprises (MSMEs) in India are characterized by their dynamic and vibrant nature. The Government of India has set forth a vision of a progressive MSME sector and is currently developing various policies to support their efficacy. The process of digitalization presents a viable means of establishing a resilient and favorable commercial atmosphere that offers vast prospects to these small organizations, empowering them to engage in global competition. What measures has the government implemented to support the digitalization of the MSME sector? What is the response of enterprises to these policies and what are the primary obstacles hindering the progress of this developmental process? In order to achieve a notable enhancement, it is imperative to address specific inquiries. In order to investigate these inquiries, a study was undertaken utilizing both primary and secondary data sources. The study employed a sample of 138 entrepreneurs from the MSME sector located in Delhi, India. In general, the study indicates that the initiative to enhance the digitalization of MSMEs began only a few years ago. Although the progress was initially sluggish, it has since picked up speed. It is imperative to conduct e-literacy programs to enhance awareness about the significance and utilization of digital technology for business development, particularly at the grassroots level. FullArticle...

Economic prosperity of a nation is greatly influenced by the growth in its entrepreneurial domain. Industrial advancements and economic progression are propelled by entrepreneurs who play a significant role in a society's vigor and success. However, the concept of entrepreneurship has never been in the domain of gender-neutrality. Historical narrative of entrepreneurial activities and the resultant organizational structure have been uniquely patriarchal. These disparities in role expectations from men and women have their roots in gender stereotypes. Gender stereotyping basically refers to the socially accepted or believed tenets of male and female. This gender role spillover has negative influence on women's participation in the workforce. According to GEM report 2021-22, a significant entrepreneurial intention gap among males and females has not been witnessed at a global scale; however, in terms of Total Early-stage Entrepreneurial Activity (TEA), only two out of the five initial stage entrepreneurs were found to be women. The present study aims to shed light on the present status of mompreneurs and the challenges faced by them in India. FullArticle...

The case study discusses the entrepreneurship journey of Colombian dancer and choreographer Alberto Perez (Perez), who developed 'Zumba' that went on to become the world's largest branded fitness program. The case starts by giving a brief background on Perez and how he came to develop Zumba. It then documents his early days in the United States and his journey to establishing Zumba Fitness, LLC with two young Colombian Americans, Alberto Perlman (Perlman) and Alberto Aghion (Aghion), who were on the lookout for business opportunities. Along with details of the trio's tryst with various business models for the company, it mentions Zumba Fitness' customer-centric strategies that focused on instructors who were considered to be the company's partners and brand ambassadors, which eventually benefitted the company. A brief glimpse is provided into the reasons for the cult-like following that Zumba has and the challenges that the company faced. Can Zumba Fitness continue to have a strong following in the fitness industry, which is characterized by fast-changing trends, considering the growing menace of counterfeiting? FullArticle...