The IUP Journal of Information Technology
Influence of Social Media on College Students' Online Shopping Behavior: A Study in Arunachal Pradesh, India

Article Details
Pub. Date : Sep, 2022
Product Name : The IUP Journal of Information Technology
Product Type : Article
Product Code : IJIT030922
Author Name : Chanda Wakhet and Tasi Kaye
Availability : YES
Subject/Domain : Engineering
Download Format : PDF Format
No. of Pages : 15



The Information Technology (IT) sector has changed tremendously, as evidenced by the advancement of interactive tools, applications and software. Social media is one of the contemporary communication tools which provides a platform where people can socialize and share their thoughts through text and multimedia messages. This study aims at exploring the impact of social media on college students' online shopping behavior in Arunachal Pradesh, India. It also seeks to find out if there is any relationship between social media use and students' online shopping behavior. The data for the study was obtained from 372 college students through a well-structured self-designed questionnaire. The study concludes that there is a relationship between social media use and students' online shopping behavior. Further, students use social media mostly for entertainment and relaxation purposes.


Social media, one of the modern-day communication tools, allows people to communicate with each other online. It provides a platform where the users can share their thoughts, moments, photos, videos, etc. with other users using the Internet service. It is a modern-day interactive instrument for communication and sharing ideas and knowledge. Some people find it as a medium to express their thoughts, issues and status. And for others, it is a medium to promote things. Social media is not about a particular web application or networking site; it is the sum of all modern-day web applications and networking websites that provide a platform for its users to


Information Technology (IT), Social media, Online shopping behavior, Arunachal Pradesh