The IUP Journal of Organizational Behavior
Application of Theory of Planned Behavior for Assessing Entrepreneurial Behavior of Workers in the Unorganized Sector

Article Details
Pub. Date : October, 2021
Product Name : The IUP Journal of Organizational Behavior
Product Type : Article
Product Code : IJOB231021
Author Name : P Venkateswarlu and R R Reddy
Availability : YES
Subject/Domain : Arts & Humanities
Download Format : PDF Format
No. of Pages : 10



Ajzen's Theory of Planned Behavior (TPB) was applied to study the entrepreneurial behavior of workers in the unorganized sector. Workers from the construction sector were considered for the study. The results indicate that all the three TPB variables, viz., attitude, subjective norm and perceived behavior control, have significant effect and are the strongest predictors of becoming entrepreneurs. It is evident that females have shown lesser attitude and perceived behavior control than males to become entrepreneurs. There is a need for the governments to recognize the unorganized construction sector and provide some basic education to strengthen their entrepreneurial skills and enhance their confidence to become better entrepreneurs.


Entrepreneurship is always a priority when it comes to the socioeconomic agenda of the country. Entrepreneurship generates employment opportunities and bridges the gap between the poor and the rich. The word entrepreneurship depicts the challenges and the struggles of individuals who invest their time, money and efforts to bring a change in the lives of the people. Entrepreneurs create job opportunities and spend on innovation of new products and technology development, thus contributing to the economy of the country. People who are highly motivated towards business, their perseverance and willingness to take risk for making profits in their business become successful entrepreneurs.