The IUP Journal of Organizational Behavior
Case Study:
Launchpad: The Internship Program at Flipkart

Article Details
Pub. Date : October, 2021
Product Name : The IUP Journal of Organizational Behavior
Product Type : Article
Product Code : IJOB341021
Author Name : Jitesh Nair* and Balaswamy Pasala
Availability : YES
Subject/Domain : Arts & Humanities
Download Format : PDF Format
No. of Pages : 4

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Abstract

The case looks at the selection process and design of the internship programs offered by Flipkart for graduate and undergraduate students in India. It first describes the summer internship program offered to students pursuing their Bachelor's or Master's in computer science or business management who interned for two months in the software development, operations management, and product management roles. The case then talks about Launchpad, an internship program offered by ekart, the supply chain arm of Flipkart, since 2019 for undergraduate students. The 45- day internship program was designed to introduce students to work in Flipkart's supply chain. It ends with a look at Flipkart's focus on becoming a value player in the Tier-II cities of India as part of its long-term business strategy.

We have been focussing on Tier 2 business but it has become more intense now. We want to be a value player focussed on Tier 2 locations.1
- Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart, in 2020

As internships create a lot of excitement among young students as they set foot into the professional world, our carefully devised internship programme works towards the overall development of the students.2
- Amitesh Jha, Senior Vice-President, Flipkart, in 2019


Introduction

Flipkart, an e-commerce company headquartered in Bengaluru, Karnataka, India, was founded by Sachin Bansal and Binny Bansal in 2007. The company, which initially focused


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