| Pub. Date | : October, 2021 |
|---|---|
| Product Name | : The IUP Journal of Organizational Behavior |
| Product Type | : Article |
| Product Code | : IJOB341021 |
| Author Name | : Jitesh Nair* and Balaswamy Pasala |
| Availability | : YES |
| Subject/Domain | : Arts & Humanities |
| Download Format | : PDF Format |
| No. of Pages | : 4 |
The case looks at the selection process and design of the internship programs offered by Flipkart for graduate and undergraduate students in India. It first describes the summer internship program offered to students pursuing their Bachelor's or Master's in computer science or business management who interned for two months in the software development, operations management, and product management roles. The case then talks about Launchpad, an internship program offered by ekart, the supply chain arm of Flipkart, since 2019 for undergraduate students. The 45- day internship program was designed to introduce students to work in Flipkart's supply chain. It ends with a look at Flipkart's focus on becoming a value player in the Tier-II cities of India as part of its long-term business strategy.
We have been focussing on Tier 2 business but it has become more intense
now. We want to be a value player focussed on Tier 2 locations.1
- Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart, in 2020
As internships create a lot of excitement among young students as they set
foot into the professional world, our carefully devised internship programme
works towards the overall development of the students.2
- Amitesh Jha, Senior Vice-President, Flipkart, in 2019
Flipkart, an e-commerce company headquartered in Bengaluru, Karnataka, India, was founded by Sachin Bansal and Binny Bansal in 2007. The company, which initially focused